New study by Market Xcel reveals consumers’ brand preference at different day parts of the day

BRANDXCEL first of its kind survey to delve deeper into ?The New Emerging Consumer?, post pandemic
Love for personal care brands peaks in the mornings; food tech/delivery brands at noon & during the nights; e-commerce brands at noon and OTT brands at night
New age digital brands dominate top 10 list; Airtel, Jio, Google, WhatsApp, Facebook, YouTube, Netflix, Amazon ranked along with Amul & Colgate
Categorisation of Top 100 Brands based on Impact on Population; While e-commerce, , mobile phones and automotive feature in ?Populous Megapolis?, depicting high impact and high brand population, IT & other electronics, BFSI, alcoholic beverages now feature in ?Renew & Refresh?, depicting low impact and low brand population
Digi-gen throws a surprise with preference for sustained relevance of a brand vs lasting first impression; Airtel & Jio feature among a host of OTT and social media platforms
Top brands: Personal care ? Colgate, Lifebuoy; Food ? Amul, Nestle; Beverages ? Pepsi, Coke; Haircare ? Clinic Plus, Sunsilk; e-commerce ? Amazon, Big Basket; Automobiles ? Maruti, Honda two wheelers; BFSI ? LIC, SBI; Cosmetics ? Lakme, Lotus; Media and Entertainment ? Aaj Tak; Restaurant/QSR ? Haldiram, Pizza Hut
Harpic, Surf Excel and Godrej relevant throughout the day against conventional belief that they matter only at a certain time
Haldiram's dominance in evening and night validates India's preferred snack timing
Brandxcel presented in coffee table book format with opinion pieces from India?s best marketing minds
India, 26th March 2022: ?The New Norm? has meant that organisations and brand marketers have not just grappled with dynamic changes but many sectors have witnessed paradigm shifts in consumer behaviour and purchase over the last two years and as consumers continue to struggle to return to pre-pandemic routines. Leading Market research and insights firm Market Xcel, today unveiled ?BrandXcel?, a first of its kind exhaustive study delving into ?The New Emerging Consumer?, post the pandemic. The study takes a unique and refreshing view of consumer behaviour by analysing their brand preferences at different times of a routine day and decoding preferences of the ?Digi-gen?, as BrandXcel coins the millennial and Gen Z consumers.
The study by Market Xcel provides a deep dive into product categories and features the top 50 brands by Day Parts. The survey ranks the preference for personal care brands high in the mornings, food tech and delivery brands at noon and at night, e-commerce brands also in the noon, and OTT brands at night time. Colgate, Lifebuoy and Closeup have emerged as the key morning brands. The afternoon timeframe is a highly populated one dominated by a mix of digital, mobile, food-tech, internet related, payment gateway and personal care brands. Night time, though not as highly populated as the afternoon, also includes internet related, mobile, shopping and personal care brands.
In the top 10 brands? ranking, the age-old favourites have been nudged out by new-age digital brands like Airtel, Jio, Google, WhatsApp, Facebook, Amazon, YouTube and Netflix. Only two grand old brands made the list ? Amul and Colgate. Surprisingly, Amazon is the only ecommerce brand in the top 10 and Amul is the only food brand. Tech-based niche enablers like Swiggy, Zomato and Big Basket dominated the 11-20 ranks.

Company :-PRHUB

User :- Rashi Gupta

Email :-rashi@prhub.comm

Phone :-08022483008

Mobile:- 08022483007

Url :- https://www.prhub.com/