South India’s first ever Mattress recycling campaign #phenkonahirecyclekaro inaugurated

17th September? 2021, Hyderabad: Mr. V. Prakash Rao Chairman Telangana State Water Resources Corporation inaugurated the second campaign of #phenkonahirecyclekaro, an initiative of the Indian Sleep Products Federation (ISPF), Indian Polyurethane Association (IPUA) & Recykal in Hyderabad. The first pilot of #phenkonahirecyclekaro was initiated from Bhopal in the month of July this year. In His Speech he said ?Life is Beautiful only if you sleep on a good Mattress? Further he congratulated the team for organising this campaign for ?Solid Waste Disposal in a safe way?.

In the pursuit to take care of the environment, ISPF and IPUA along with Recykal have taken the initiative of GREEN REVOLUTION in Hyderabad, that aims at recycling the used mattresses and not allowing them to go to the landfill, thus, to achieve maximum impact on environment sustainability and pollution control.

Under the campaign, the old mattress would be picked up from the Dealers doorstep as per their request on the designated app from Recykal will be used to book the pickup. Consumers will also get a discount redemption coupon as a token of appreciation towards their contribution for environment sustainability. They can redeem the coupon against any product from Mattress Circular Journey retail partners.

A mattress consists of a wide variety of recyclable raw materials like foam, cotton, coir, metal spring or rubber. These mattresses are however simply disposed of by households that eventually add in unsanitary landfills posing severe hazards to the environment .

The initiative will promote the Indian mattress industry as a green industry. It will also help people to dispose of their mattresses in an eco-friendly manner, taking them towards a sustainable living. The participating dealers will be certified as a sustainable retail shop. This is the second #phenkonahirecyclekaro campaign in Hyderabad under the guidance of ISPF & IPUA, which will significantly help in regulating mattress circular economy, in saving the environment and natural resources.

About ISPF: Indian Sleep Products Federation (ISPF) is an Association of Mattress Manufacturers spread across India. To offer consumers the finest of sleep solutions and support the growth of the Indian Bedding industry, we at ISPF constantly endeavour to innovate and bring advancements in sleep product technologies. As an association, one of ISPF?s mottos is to take care of the environment by inventing environmentally sustainable products and processes.

About IPUA: Indian polyurethane Association (IPUA) represents the combined interest of the Polyurethane industry. Sustainable growth of the industry is the goal of IPUA. It\'s members constitute raw material manufacturers, foam processors, equipment suppliers and allied enterprises. IPUA conducts webinars, networking programs, exhibitions and supports the industry in imparting polyurethane education.

About Recykal: Recykal is an end-to-end digital solutions provider, facilitating transactions for all stakeholders across India?s waste management and recycling value chain. Our unique, integrated approach connects waste generators, processors, recyclers and brand owners to solve some of the biggest challenges faced by the industry including demand-supply mismatch and lack of transparency and traceability. Ms. Ekta Narian in her address Explained how Recykal would take this initiative as a new challenge. She Explained the plan of approaching the Dealers in one part and creating awareness to the consumers to make this project successful.

User :- Muskan Grover

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