Louis Philippe, Premium Menswear Brand, Opens its First store in Kakinada, Andhra Pradesh

2024-11-29 12:53:47 Lifestyle

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Kakinada, February 15, 2020: Louis Philippe India?s leading premium, international menswear brand
has unveiled a new shopping destination in Kakinada, Andhra Pradesh. Louis Philippe was brought to
India by Aditya Birla Group in 1989, and ever since the brand has been known for precision in
craftsmanship that translates into clothing which is classic and contemporary. The newly launched
store is located at Ayyappa Towers, Main Road, Suryaraopeta, Kakinada, Andhra Pradesh.

Louis Phillipe, the brand from the house of Aditya Birla Fashion & Retail Limited, launched its first
exclusive store in Kakinada.

Elaborating on the occasion, Farida Kaliyadan, COO, Louis Philippe said ?The growth of the retail
segment, coupled by increasing consumer demand makes Kakinada an exciting market for the brand.
We are exhilarated to launch our first exclusive store in the city which will house a varied ensemble of
premium fashion trends for every occasion. We are confident that the foray of Louis Phillipe in the
city will change the face of shopping in Kakinada as we understand the aspirations of the people
here. We aim to exceed their expectations and enhance customer experience at our maiden store in
the city by offering excellent quality, superior craftsmanship and an unparallel retail experience. The
store will put up a vast ensemble of premium fashion trends for every occasion.?

Louis Philippe is a leader in the premium menswear segment in India. The brand has constantly
innovated itself to suit changing consumer needs and offers a range of formals, semi-formals,
custom-made clothing and accessories. Addressing the fashion prerequisites of style-conscious men,
the new store in Kakinada boasts of a collection of suits, shirts, trousers, T-shirts, jeans, footwear
and accessories. The store houses the season?s latest offering that includes collections such as
Permapress, The Finest Wrinkle Free, the timeless Gods and Kings Range, the superior and the
exclusive Luxury Wedding, LP Luxor and the highly performance driven Athwork Line. Indulging to
the needs of the discerning gentleman, Louis Philippe store also delivers latest styles from LP Sports
and LP Jeans to lend a sharp style and finesse to men?s wardrobe.

Address: Louis Philippe, Ayyappa Towers, Main Road, Suryaraopeta, Kakinada, Andhra Pradesh

About Louis Philippe:
Louis Philippe is a leader in the premium menswear segment in India. It is a brand that is in constant pursuit of
providing consumers with premium, high-quality merchandise ranging from apparel to footwear and
accessories. The brand that is synonymous with the Upper Crest is the epitome of elegance because of the fine
fabrics and craftsmanship it brings to its customers. Over the years, Louis Philippe has introduced several new
innovations such as the Permapress line of wrinkle free shirts, the Gods and Kings line crafted from the world?s
finest cotton fabrics, the Perfect Shirt that redefines formal shirts, etc. Louis Philippe is now looking forward to
delighting customers in Nepal with its offering of premium, high-quality apparel.

About Aditya Birla Fashion & Retail Ltd.:
ABFRL is a part of USD 48.3 billion Aditya Birla Group. With revenue of Rs. 8,118 cr. spanning retail space of 7.5
million sq. ft. (as on March 31, 2019), it is India?s first billion-dollar pure-play fashion powerhouse with an
elegant bouquet of leading fashion brands and retail formats.

As a fashion conglomerate, ABFRL has a strong network of 2,714 brand stores across 750 cities in the country.
It is present across18000+ multi-brand outlets and 5000+ point of sales in department stores across India. It
has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England
established for over 25 years.

Pantaloons is one of India?s largest value fashion store brand. The International Brands portfolio boasts of -
The Collective, India's largest multi-brand retailer of international brands and select mono-brands such as Ted
Baker, Ralph Lauren, American Eagle and Simon Carter.

For further information, please contact:
Janet Arole | Head Corporate Communications, Aditya Birla Fashion and Retail Limited |
janet.arole@adityabirla.com