StayinFront Announces Partnership Renewal with The Drinks Association

StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, announced that it has renewed its partnership agreement with The Drinks Association, a non-profit trade association specializing in providing information and commonly required business services to the Australian liquor industry.

The Drinks Association aims to inform the liquor industry of new and relevant services to its members, with the goals of strengthening and creating a financially sound business within the drinks industry. The strategic partnership enables StayinFront and The Drinks Association to collaborate on mutually beneficial opportunities that deliver innovative solutions and services to the drinks industry.

?StayinFront?s best-in-class technology has become a preferred choice of our members, streamlining their sales operations and reducing the complexity, time and expenses associated with field efforts,? stated Georgia Lennon, CEO, The Drinks Association. ?We are pleased to be continuing our partnership with StayinFront and advancing our mutual goals of continuously improving the products and services offered to the drinks industry in this important, growing category.?

?The Drinks Association is a great partner because they are making a positive difference to the drinks industry in Australia, as well as the Asia Pacific region,? said Archel Aguilar, Managing Director, StayinFront Group Australia Pty Ltd. ?We are excited to renew our partnership with The Drinks Association to showcase our award-winning software to its members, empowering them to Do More, Know More and Sell More.?

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Do More, Know More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore, and New Zealand. Through its 20:20 Retail Data Insight and StayinFront Digital subsidiaries, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail images and data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit http://www.stayinfront.com.

About The Drinks Association
The Drinks Association is a whole of industry trade association within the Australian drinks industry with the responsibility of informing, strengthening, connecting and promoting for the benefit of their members and the Australia drinks industry as a whole. For more information, visit www.drinkscentral.com.au.

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