Kiehl's relaunches its ULTRA FACIAL CREAM with improved hydration testing

May 2019, India?Kiehl?s #1 best seller globally, Ultra Facial Cream, became an instant cult product when it first launched in 2006.Inspired by the adventure-testing heritage of Kiehl?s, from the first ascent of Greenland?s peaks and the scaling of Mount Everest to the individual adventures of Kiehl?s loyal customers around the world, the ?ultra hydrator? provides needed replenishment throughout the day by absorbing moisture from the air for continuous comfort and moisture-balanced skin.

Legendary for providing 24 hour hydration in a lightweight and non-greasy texture that is perfect for everyday use, it?s no surprise that the cream has won over 70 international beauty awards, garnered over 200,000 online reviews from Kiehl?s customers, and that 10 jars are sold globally per minute.Today, the brand is proud to launch the newly revamped, ultra clean version of Ultra Facial Cream- now formulated without parabens, carbamides and T.E.A. Kiehl?s chemists also took the opportunity to improve hydration testing on the new formula. After just one application, facial skin is 2.3x more hydrated?even in the driest areas. Skin is softer, smoother, and visibly healthier looking. The new formula was tested on panels of multiple ethnicities and sensitive skins, and was clinically demonstrated to hydrate all skin types?even sensitive.

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