Crafted in France, Liberty Lifestyle Taps Millennial &Gen Z with the launch of its 12 New Fragrances in Bangalore

2024-10-31 10:38:27 Lifestyle

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January 11, 2019 - This winter, there?s a new showstopper in town! Presenting twelve brand-new perfumes and one aftershave to browse through and pick from Liberty Lifestyle?s new fragrance line. The brand that has always been synonymous with fashionable and comfortable footwear recently announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle with a new brand identity.The launch of the new product line which is imagined in India and crafted in France, took place today in Bangalore in the presence of Mr. Adesh Gupta, CEO, Liberty Shoes Limited & Liberty Lifestyle.

The perfume range which is priced between INR 1,699 to INR 2,499 will be available across exclusive Liberty stores in Bangalore & some of the locations are at HMT Main Road -- Mathikere, Srinivas Nagar, Bashweshwar Nagar, Amar Jyoti, Devraj URS Road along with prominent e-commerce sites like Amazon, Nykaa, Purplle, Myntra, Paytm etc.

?Bangalore is a very important market for us, with over 10 stores across the city, we hope that Liberty Lifestyle Perfumes are a raging success among the young millennial and Gen Z here. Crafted in France, Liberty Lifestyle aims to establish the brand as the most preferred and recognized luxury perfume brands by 2020. This launch is only the beginning for us and we are also looking at expanding our product portfolio by the end of next year. We have been in the footwear business for a long time and, it?s time we offer final touches to one?s outfit and what better than launching a nice perfume range to complete someone?s look,?said Mr. Adesh Kumar Gupta, CEO, Liberty Lifestyle.

The range of French perfumes have been created by marrying notes perfectly, keeping India?s weather conditions in mind.A global look and feel has been given to each bottle and are launched at a price fitting consumers? budget. Inspired by its unconventional spirit to live free, the new line encapsulates the idea of breaking free from the shackles of the stereotypical thought process and inspiring people to adopt the Scent of Freedom.

From opulent florals to off-beat ouds, this classy collection is sure to get you noticed when you walk past someone, be it at work or at play. The new Eau de Parfum (EDP) range consists of twelve fragrances, with names like Flirt, Eden, Bloom, Bliss, Dream, Dusk for women and OUDGold, Legend, Passion, Marine, Rebel, Impulse for men along with an aftershave named Marine and hopes to appeal to its customer base, including millennial and Gen Z.

These perfumes are sure to leave a lingering scent wherever you go, be it at work, play or an evening out Inspired by its unconventional spirit to live free, the new line encapsulates the idea of breaking free from the shackles of the stereotypical thought process and inspiring people to adopt the Scent of Freedom.

So set the tone right from the start of New Year with the sensational range of Liberty Lifestyle?s luxury perfume range.

About Liberty Lifestyle

With a history of over 60 years in retail, the Liberty Group proudly announces its foray into the world of luxury lifestyle retail with its new business vertical - Liberty Lifestyle. Our foray into the world of luxury this festive season will be marked with the unveiling of a collection of Fine Fragrances and Perfumes imagined in India, and thoroughly crafted in France.