Cox & Kings collaborates with Visit Britain to promote Great Britain

2024-11-05 06:21:28 Lifestyle

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Mumbai, 12th April 2018: Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator with operations in 22 countries across continents has collaborated with VisitBritain to promote Great Britain in India. The joint marketing collaboration will publicize Great Britain through innovative advertisements and contests in the Indian market. The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine & experiential tours. To popularize the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched.

Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a FREE Trip to Great Britain were announced for those with the most innovative travel video and pitch.

Commenting on the collaboration, Karan Anand, Head, Relationships, Cox & Kings Ltd said,' Indians love Great Britain for its picturesque countryside and most alluring experiences. We bring to our clientele a wide range of travel experiences that largely remain undiscovered. The campaign has successfully attracted the attention of the discerning travellers in India. We are glad to promote Great Britain not only as a summer destination but a year-round one'

The joint promotions have been designed around Great Britain's three most essential offerings ? Rail Journeys, Food & Drink itineraries and experiential tours. While the discerning travellers can select one of the wide options of Rail Tours in the UK, they can choose from the most comprehensive and select journeys for an extraordinary trip. The tourism board along with Cox & Kings have also entwined enticing Food & Drink tours giving an opportunity to food lovers to discover Great Britain beyond its scenic sites.

VisitBritain's Interim Director APMEA Tricia Warwick said 'Britain is packed full of amazing experiences all year round and with our visitor attractions, hotels and shops offering good value for Indian travellers, 2018 is great time to travel. From the vibrancy of Britain's cool cities to its stunning countryside, from its local food and drink experiences to exciting sporting events, we want to inspire visitors to book a trip right now. VisitBritain is excited to continue our global partnership with Cox & Kings and further raise Britain's profile as a great place to visit for Indian tourists.'

'London and Beyond', 'Belmond Royal Scotsman', 'Royal Heritage', 'Exploring England, North Wales and Scotland' and 'Scotland at its Best' are few of the fascinating rail journeys that are being promoted through the ongoing campaign. Watch the impressive structures such as Tower Bridge, Big Ben and London Eye and rejuvenate yourself at the Thermal Bath with a natural hot spring spa while you traverse through any of the glorious rail journeys. Indians can also explore the countryside or the scenic sights combined with city tours through the experiential packages.

ABOUT COX & KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)

Cox & Kings Ltd. (?C&K') is the oldest travel company in the world and also one of the leading leisure and education travel groups with operations in 22 countries across four continents. It is one of the most experienced travel companies in the world, having been in operation since 1758. Headquartered in India, C&K has over the last three decades transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer.

C&K operates in three key verticals; Leisure, Education, Hybrid Hotels.

Leisure-India is best known by the ubiquitous Cox & Kings brand in India, where we are an integrated travel enterprise, offering the best and widest range of travel options to individuals, groups and businesses in the fastest growing major economy in the world. www.coxandkings.com Leisure-International operates in multiple countries, mainly under the Cox & Kings brand, with a greater focus on premium-end travel. www.coxandkings.co.uk

Education operates under the brand names PGL and NST, among others. PGL and NST are market leaders in experiential learning in the UK and we intend to take these brands across the world; we have recently entered the Australian market. www.pgl.co.uk, www.nstgroup.co.uk

Meininger currently operates more than 8,500 beds across 17 hotels in 11 European cities. The unique hybrid concept of Meininger combines the service and comfort of a hotel with the uncomplicated nature of a hostel; top locations, high-quality amenities, flexible room structure and reasonable prices. www.meininger-hotels.com

Cox & Kings is one of the founding members of the World Travel and Tourism Council (WTTC) and also a member of premier industry associations across the world. Over the years the company has won many awards which stand testimony to its excellence in service.

Cox & Kings has been the recipient of various accolades both in India and internationally. It has been winning the prestigious World Travel Award in different categories since 2013. The title of Asia's Leading Luxury Tour Operator was retained for the 3rd time in 2017 after bagging it in 2015 and 2016. It won the title of India's Leading Tour Operator in the year 2013, 2015, 2016, 2017 and India's Leading Travel Agency for the 5th Consecutive time. In 2017, Cox & Kings also won Hospitality India Travel Award in Best Domestic Tour Operator and Best Outbound Tour Operator categories. It bagged the Best Experiential Travel Company by India Travel Award West. Continuing with its winning legacy, Cox & Kings won the coveted SATTE Award and Travel and Lifestyle Leadership Award for Best Outbound Tour Operator. The prestigious PATA Gold award 2017 was also presented to Cox & Kings for Marketing Media in Social Media category.

For further media details, contact:
Thomas C. Thottathil
Cox & Kings Ltd.
Head - Corporate Communications
T: +91-22-22709100
E: thomasct@coxandkings.com