KIEHL'S India's New Calendula & Aloe Soothing Hydration Masque Launch

New Delhi: Since 1851, Kiehl?s has sourced the world over in search of the finest, most efficacious natural ingredients. Kiehl?s introduced its customers to the Calendula petal in the 1960s, with the launch of Calendula Herbal Extract Toner. Formulated with hand-picked Calendula petals, it became an instant customer favorite for its soothing and refreshing properties to skin.

Today, Kiehl?s chemists continue to harness the gentle, soothing benefits of Calendula with the launch of Calendula & Aloe Soothing Hydration Masque. This gel masque, formulated with Calendula flower petals and Aloe Vera, bursts into a refreshing surge of cooling hydration upon application.

Specifically formulated for all skin types, including sensitive skin, Calendula & Aloe Soothing Hydration Masque leaves skin feeling hydrated, soothed and refreshed after only 5 minutes?making it a quick and simple addition to any skincare regimen.Calendula Masque can be used regularly up to 3x per week, or as an instant skin pick-me-up after a long flight, a stressful day at work, or a sleepless night. Its calming, yet revitalizing properties make it beneficial for skin that is dull, tired, or dehydrated.Chamomile and Lemon Essential Oils add a soothing, fresh aroma to the paraben free, colorant free formula.

?Work, stress, lack of sleep, and other factors can cause skin to look and feel dry, rough, and tight,? shares Helen Sung of Kiehl?s Product Innovation team. ?A gentle skin remedy, Calendula Masque was developed to refresh, revitalize and hydrate all skin types.?

THE LIFECYCLE OF THE CALENDULA PETAL
Like its iconic predecessor, Calendula Toner, Kiehl?s new Calendula & Aloe Soothing Hydration Masque is formulated with hand-picked Calendula petals. Manually harvested every August in full sun, the whole Calendula flower is picked by hand and cultivated without pesticides. To preserve the delicacy of the flower, and to keep each petal intact, the petals are hand-sorted andsun-dried in the open air, without the addition of extra processing or artificial heat. When the petals arrive at Kiehl?s factory, they?re slowly added to a transparent Aloe Vera base. Once mixed in, the petals begin to infuse the formula with its goldencolor. Any unused petals and parts of the flower are placed back into the earth to fertilize the soil for future harvests.

Company :-TCCGGD

User :- Disha Madan

Email :-disha@tccggd.com