Abof to Expand Three Fold for Improving Shopping Experience

2026-08-09 04:53:48 Business

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Owing to its extensive knowledge of the domain, Abof has in a very short of time carved a niche for its own in the online fashion industry. The online shopping portal has become a household name and it is now rated as one of the most popular online fashion destination by experts and customers as well.

The fashion retailer offers differentiated shopping experience to its customers and it mainly focuses on making people aware about the need of right fashion. In addition to this, the online store makes available Abof coupons that prove highly productive and enable customers avail lucrative discounts.

Abof aims significant growth looks for 15% market share by 2020

Abof is different in ways than other online shopping portals and its unique shopping features attract customers in large numbers. The Aditya Birla led e-commerce store is targeting an expansion to three fold in current fiscal year which will enable it to capture 15% market share in online fashion.
The idea is to put customers at the forefront of exciting shopping experience and make them loyal to the fashion store. This expectation for the three times growth is attributed to the fact that Abof has in last 12 months achieved significant growth and has generated revenues amounting to Rs. 10 crore on monthly basis.

The company is yet to reach breakeven, but it is also not loosing significant amount of money on orders and that really is an encouraging indication going forward.

Abof to enhance customer experience through IBM cloud and cognitive solutions

To deliver a satisfying shopping experience to customers, Abof has partnered with IBM that will help is customers search for products in their natural language by asking questions. IBM has developed a new feature where for instance customers can post questions like ?where can I find a little black dress? or ?show me red dress below Rs.2000?.

This feature is going to be seriously exciting as it will usher a new trend in online shopping. With this feature, Abof online shopping India is going to be excitingly seamless and convenient shopping experience. Abof states that it is the beginning of a journey, and the cognitive facility will be equipped with more advanced features for providing to customers an excitingly awesome shopping experience.