Japanese Ecommerce Company Looks to App-less Gaming

2024-11-01 05:19:17 Computer

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Japan?s Rakuten shifts emphasis to mobile games that can be used without need for app installation ? JSW Corporation.

The Japan based e-commerce firm, Rakuten Inc., debuted Rakuten Games this week aiming to produce games that do not require local installation on devices. The games can be enjoyed on internet browsers or played within the framework of other applications. It is hoped that this will ease the process for game players who want to play against each other or compete without waiting for games to install or committing to loading new software on their devices.

?Rakuten has revealed that games based on all time classics like Space Invaders and Pacman are to be made available on Rakuten?s online based platform,? said Vivian Wang, Chief Economist at China based JSW Corporation.

Internet giants like Tencent Holdings Ltd. and Facebook Inc. have also incorporated comparable strategies, looking to hold consumers within their services and applications rather than directing the to application stores to download additional software.

Internet browser-based gaming is being publicized as a move away from the app system, but additionally it is reminiscent of an age when apps were not the be all and end all. Rakuten is hoping to obtain a piece of the mobile gaming action, which accounted for more than 80 percent of app sales in 2016.

According to sources close to the matter, Rakuten will partner with software expert, Blackstorm Labs, in order to take advantage of their renowned expertise.

The online platform will make use of HTML5, the latest version of the protocol that is used by websites to operate graphics, gaming content and multimedia. It is hoped that the platform will attract more casual gamers.

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