SKECHERS' Total Sales Ranked First in Women's Shoes Category in the Past Double Eleven

November 30, Shanghai. SKECHERS, the US sports and leisure brand, released the sales in this year's Double Eleven activities - 288 million CNY, growth over 70% compared with the last Double Eleven, among which women's shoes still ranked first, with sales of 82.88 million CNY.

With the strong promotion and product quality in recently years, SKECHERS has accumulated a good reputation in Chinese customers and has also become the focus in every Double Eleven. In order to do professional online sales service, SKECHERS official store on Tmall is divided into women's shoes store, men's shoes store, sports store and children's shoes store based on different categories to meet different needs from customers. The result is the total sales this year are much better than that of last year.
The impressive results are coming from the brand's great value and vast investment from SKECHERS and the pricing strategy. Good pricing strategy makes SKECHERS can use 50% off to give back to consumers, which can immediately catch the eyes of customers.

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