Alibaba's Investment on Off-line May Imply the Trend of Off-line Store Acquisition by On-line Busienss

November 22th, Hangzhou. China's largest online shopping company shares in Sanjiang shopping, which is showing the model of combination between electricity and physical business is emerging.

A sign, telling the changing on Alibaba's on-line strategy, is that the Hangzhou-based company said its acquisition of 32% stake in Sanjiang Shopping Club is mainly because the latter has a wide array of off-line store network and a wealth of physical retailing store operating experience.

On 21st, Alibaba said it has agreed to pay 2 billion CNY to buy the shares of Sanjiang, headquartered in Zhejiang Province, where Sanjinag is running 160 discount supermarket chains. Sanjiang shopping said it has more than 1 million member customers.

Since the summer of 2015, with the lower growth of e-commerce, Alibaba has launched a number of investment on physical retailing.

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