Rising Demand for Frozen Chicken Food Products Stimulate Indian Processed Chicken Market

?Increasing affordability, rising health consciousness, increasing consumer awareness and rising working women population will thrive the processed chicken market?, Says RNCOS

According to a new research report by RNCOS entitled, ?Indian Processed Chicken Market Outlook 2022?, the processed chicken has gained huge popularity in past couple of years due to its attractive health benefits and convenience. The major growth drivers of the industry are strong government support, increasing urbanization and high demand for hygienic chicken products.

The processed chicken market in India is at a very nascent stage. The poultry industry in the country is making a quick shift from its conventional live chicken business to the newly growing ?processed chicken?. With the expansion of global fast food outlets such as KFC and McDonald, the broiler?s meat industry found a huge scope for enhancing their share in processed chicken market. The processed chicken market can be segmented into two forms: frozen chicken and ready to serve chicken products
In the recent years, Indian consumers have started preferring to buy frozen processed chicken products rather than fresh meat from wet markets or live bird markets. A consumer perception that existed that fresh poultry meat should be purchased as a live bird and slaughtered in their presence is of better quality, is changing day by day. Consumers have gained confidence in chilled or frozen meat because they believe that in today?s busy life schedule, frozen processed chicken products are served as a snack or starter and can be cooked in no time.

The acceptance of frozen chicken products by consumers has modernized broiler?s meat processing sector in India. With the rise in urbanization and increasing working women population, the demand of processed food has grown considerably in the country. Increasing consumption of hygienic chicken products and rising service class have catalysed the demand for more value-added chicken products. Also, increasing willingness and able to pay a premium for chicken products that is cleaner, safer and has other quality attributes by the consumers, provide ample of opportunities for new as well as existing players to expand in this segment of the market.

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