India Fashion Walk launches in Pune

2024-11-06 09:16:23 Lifestyle

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This Saturday, Pune witnessed a prodigious gala that showcased the Brand Launch of 'India
Fashion Walk' and celebrated the success of the Mercedes Benz GLA that completed the Great
over Land Adventure.

India Fashion Walk, an event conceptualized to become one of India's most Premier Fashion

Event. It offers a breakthrough platform for homegrown and local talent, along with national

designers across India. This brand launch showcased designs by several Pune designers

including Shweta Divgi, Mystic Quartz by Tanvi Ejrekar, Runway Ready by Prerna & Justine, a

grand finale by Jhelum Fashion House, and footwear sponsored by Nupur Chaudhuri. The

beautiful act was put together by Show Director Chaitanya Gokhale, with music produced by

Karan Varyani, both being Pune?s very own talent.

The event also celebrated the grand success of the Mercedes-Benz?GLA. Mercedes Benz India

embarked on a one-of- its-kind world tour with one of the most versatile SUVs in its portfolio - the

GLA. Christened as the ?Great overLand Adventure (GLA), the ?India Made? GLA was put to a

realistic endurance test as it undertook this epic road trip traversing across varied geographies

and climates across the globe. The GLA which rolled-out of Mercedes-Benz?India?s Pune

production plant traversed across six continents, seventeen countries and clocked more than

50,000 kms, before returning to Pune.

The ?Great overLand Adventure?s unique journey flagged-off in the middle of July

from?Mercedes-Benz?India production plant in Pune, and traversed across varying geographies

and traveled through Europe, Northern and South Africa, North and South America, Australia

and Asia. The tour promised to present a medley of diverse people and their culture from across

the world, new places that many have not explored earlier, and also to celebrate various events

and festivities across the 17 countries enroute.

On the occasion Mrs. Aarti Rele, Partner with Jhelum Fashion House said "Jhelum Fashion

House congratulates IFW and Mercedes Benz for giving the right platform to upcoming and

talented designers and we are proud and happy to be associated with them.",

This one of a kind event was curated by WFT India, In association with Mercedes-Benz Trinity

Motors.?

Nishant Shekhawat, Director, WFT India says, "We?conceptualised this event in order to bring

forward the talent of designers from Tier 2 cities, as well as to help them seamlessly connect

with media, buyers and the direct consumers. The main idea is to help enhance the business of

fashion for them as well as for the hosting city."

When asked about her collection, Tanvi Ejrekar said, "The idea of Mystic Quartz exudes

vibrancy and exclusivity. Rich colours and a variety of silhouettes define the essence of the

collection. Every outfit strikes a balance between contemporary style and classic charm.

Created in smooth western styles, the collection tells you to go ahead and wear the vibe."

Label Nupur Chaudhuri showcased its signature Kolhapuri designs with new variations. Models

walked tall in the signature gold Kolhapuri Gladiators as well as in beautiful two-toned hand

embroidered festive pairs in Royal blue, blood red, midnight black and gorgeous creams. The

embroidery featured gold and antique gold threads with bronze beads and pearls. Keeping up

with the label's sensibilities, each pair from the new collection reflects a marriage of Indian and

contemporary trends. The new festive collection takes inspiration from current international

trends of cut out wedge heels, geometrical box heels, and velvet as the base for uppers -- From

velvet tassles to red velvet front borders and linings, to olive green velvet heel coverings. The

collection wows with its modern twist to Indian designs. Look out for the brogue Kolhapuri in

olive green velvet and blingy mirror gold.

The event ended on a successful note, the show was followed with a Wine and Cheese session

catered by Grandiose Hospitality, and was attended by dignitaries, local celebrities, prominent

entrepreneurs and business owners, HNIS, NRIs, corporates, socialites and other such patrons

of the premium lifestyle segment.