Africa Printer Market Rises due to Rising Demand for Multifunction Printers in Mid Sized Enterprises

Printers are deployed in computing and are peripherals which make a consistent human-readable graphic representation or text on paper or any other physical media. Printers are majorly of two main types, namely inkjet printers, which are capable of producing high-quality photographic output and laser printers, which are utilized for common documents. Personal printers are designed to be used for individual users and are typically connected to a single computer. These printers are manufactured to perform short turnaround print jobs and low volume jobs. On the other hand, shared or networked printers are manufactured to perform high-volume jobs and feature high-speed printing. Some of the other common types of printers are 3D printers and virtual printers.

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The development of multifunction printers (MFPs) and managed print services (MPSs) and solutions is a major factor fuelling the Africa printer market. In addition, the older generation of printers needs replacing and is driving the growth of the printer market in Africa. The increasing demand for MFPs within corporate and small enterprises, government agencies, and mid-sized enterprises has also augmented the growth of the Africa printer market.

Furthermore, the growing introduction of mobile printers, wireless printers, and bring your own device (BYOD) has brought in new growth opportunities in the Africa printer market. On the other hand, the increasing shift towards the electronic format from conventional hard copies and the rising regulatory pressures may impede the growth of the Africa printer market in the coming years

In terms of product type, the Africa printer market is segmented into laser, inkjet, and dot-matrix printers. Amongst these, in 2012, the segment of laser printers led the market on the basis of revenue and was trailed by inkjet printers within the Africa printer market. Laser printing is the top technology being utilized in MFPs and the corporate segment generates high demanding for MFPs, hence fuelling the demand for laser printers within this region.

On the basis of geography, the report segments the market into South Africa, Angola, Botswana, Madagascar, Namibia, Zambia, Tanzania, Zimbabwe, Mozambique, and Rest of Africa (RoA). Amongst these, in 2012, South Africa led the market and constituted a share of 20.8%. This is owing to the rising demand for large format printers and managed print services here. On the other hand, a number of industries such as that of banking, telecom, and finance are flourishing in Botswana, thus raising the demand for printers here. MFPs and laser color printers are being widely deployed in this country.

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As stated in the report, the prime players operating in the Africa printers market are Canon, Inc., Brother Industries, Ltd., Hewlett-Packard Development Co. LP, Seiko Epson Corp., and Samsung Electronics Co. Ltd., among others.

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