Yepme Launches ‘Playcool’ Activewear Collection

14th June 2016, New Delhi: Sportswear is no more a gym only affair and with the consumer?s new outlook comes the opportunity to mix utility, comfort and personal style into an everyday look. Taking cue from the year?s hottest trend- Athleisure, Yepme launches stylish Active wear collection SS 2016 called ?PlayCool?.

Catering to both gym and the post-workout look, the collection is designed with an equal focus given to technical and style aspects. Crafted using technical performance fabrics in both cotton and polyester with special features like wicking, odour control finish and double bio wash, the collection promises to offer maximum comfort to the wearer. The PlayCool men?s collection comprises muscle tees, muscle vests, sports graphic tees, polos, shorts, capris, track pants, tracksuits and joggers. Women collection has camisoles, crop-tops, sports bras, tank tops, tees, sports graphic tees, sporty tops, shorts, skirts, leggings, jeggings, capris, track pants and tracksuits.
The PlayCool collection is fresh and exciting, one can mix & match the colors, silhouettes, patterns, fabric, and prints to create their own personal style. Striking color-blocking and big bold typography prints clearly stand out. Each style of PlayCool collection, either sport blocking, mesh panel, geometric lines, camouflage or neon zip highlighter adds to one?s personality.
?Yepme caters to a young audience who are looking for fashionable options every day. They want comfort and style even while working out. PlayCool collection from Yepme is offering just that- the perfect blend of comfort, utility matched with the latest styles, which takes you from the gym to work to play, with effortless ease?, said Vivek Gaur, CEO & co-founder, Yepme.
The jeggings for women and tailored track pants for men, are available in super comfortable fabric, making them the season?s must-haves! Stepping out for a jog followed by a hot cuppa with a friend? Sport printed jeggings with a cool T-back top for that trendy and sporty appeal, and you?re good to go! Men can get playful with a stylish T-Shirt clubbed with tailored track pants.
So, whether you?re heading to a yoga class, or running a marathon, or it?s just a day at work, Yepme has got the modern-day active enthusiasts covered without burning a hole in their pockets.
Yepme?s PlayCool collection is available at Yepme.com and select Yepme Stores.


About YEPME:
Yepme is ranked 6th in Top 10 most trusted brands in India as per India Study 2016 in online shopping category.

Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Shoppers Stop). Launched in August 2011, Yepme is India?s biggest online fashion brand, which services over 1000 cities monthly as against most offline (online) retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme?s mission is to democratize fashion in India. The brand targets style conscious men & women. With a fan following of over 6 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the top 5 start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded ?Web-only Brand of the Year? in 2014 by eTailing India.

Company :-ActiMedia

User :- Shrishti Sharma

Email :-shrishti@actimediaindia.com

Phone :-0124-6461452

Mobile:- +91 9582074003

Url :- http://www.yepme.com