Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market worth 54.95 Billion USD by 2020

2026-07-14 02:16:59 Technology

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The report "Location Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Location (Indoor & Outdoor), Technology (context-aware, UWB, BT/BLE, beacons, & A-GPS, and others), Software, Hardware, Services, and Application Areas - Global Forecast to 2020",The global Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market is expected to reach USD 54.95 Billion by 2020

Browse 78 market data tables and 66 figures spread through 190 pages and in-depth TOC on ?Location Based Services (LBS) and Real-Time Location Systems (RTLS) Market - Global Forecast to 2020?

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Due to increased focus on competitive intelligence, and growing amount of spatial data. Moreover, technological advancements have led to increased applications in numerous sectors and the global deployments of 3G and 4G wireless services have created promising ubiquitous connectivity as well as cost benefits from deploying solutions for asset tracking and management.

Context aware technology has created vibrant prospects for marketers and other stakeholders in the market

The growing surge in the use of smartphones and social networking platforms has opened up new avenues for contextual advertising by marketers to pursue targeted marketing campaigns to enhance revenues. Currently, although context aware computing is seen in a nascent form, through LBS more interesting solutions based on CAC have come up which can be applied across various industries.

Healthcare and life sciences sector projected to showcase robust growth in the LBS and RTLS market

The healthcare and life science vertical is one of the major application sectors that generate huge data. Customer-focused organizations such as hospitals consider location convenience to deliver their services. Geographic Information System (GIS) technology offers varied solutions including ones that improve field data collection and reporting, and others that support disease surveillance and analysis with online mapping and spatial statistics.