WIFI Operating Printers in Africa is a Boom in the Market of Printers in Africa Region

Spurred by high investment in information and communication technology, and the energy sector, African economies are progressing at a rapid pace. African Development Bank recently released a report stating that more than a third of countries in Africa are enjoying annual GDP growth at more than 6%.

Technical Aspects of Printers and Its Market Trends in Africa: http://bit.ly/1rZmt2R

Attracted by the tremendously growing market opportunities in Africa, leading printer manufacturers have ventured into this region to capitalize on growing opportunities at a time when global market prospects for printers have turned extremely volatile.

Printers are used across enterprise and corporate printing and consumer printing solutions. Major printer technologies include inkjet, laser and dot-matrix printers. The shift from black and white printing to color printing has aided the growth of inkjet and laser printers and in turn, has been boosting the growth of the overall printers market. Inkjet printers market has been experiencing new technology trends such as high-speed continuous-feed inkjet and ultra-high volume inkjet printers and this trend is also influencing printers market in Africa. The Africa printer market stood at US$2.30 bn in 2012 and is poised to reach US$4.18 bn by 2019. It is expected to expand at a CAGR of 8.80% from 2013 to 2019.

The development of multifunction printers (MFPs) and managed print services (MPSs) and solutions is a major factor fuelling the Africa printer market. In addition, the older generation of printers needs replacing and is driving the growth of the printer market in Africa. The increasing demand for MFPs within corporate and small enterprises, government agencies, and mid-sized enterprises has also augmented the growth of the Africa printer market. Furthermore, the growing introduction of mobile printers, wireless printers, and bring your own device (BYOD) has brought in new growth opportunities in the Africa printer market. On the other hand, the increasing shift towards the electronic format from conventional hard copies and the rising regulatory pressures may impede the growth of the Africa printer market in the coming years.

South Africa and Botswana to Lead Africa Printer Market mainly in South Africa and Botswana

Laser printer dominated the market in 2012 in terms of revenue, followed inkjet printers. In the last couple of years, laser printing has emerged as a key technology used in MFPs. Dot-matrix printers are exclusively demanded by industrial verticals that value cost advantages above quality.

The low cost of laser printers has played a significant role in triggering the printers market in Africa. The upheaval triggered by technological advances, which radically reduced the average cost per color impression, has further spurred the demand for printers in the region. Demand for printers is appreciably high across end-use segments such as the education sector, corporate enterprises, the public sector, the consumer sector, and the printing industry and media. These factors will play a crucial role in ensuring sustainable growth of the printers market in Africa.

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