Premium Dutch Peanut Butters Launch in the UK and Ireland

2026-08-17 01:42:59 Business

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With the UK peanut butter market worth ?69.6 million1 and growing in value at 11.4% year on year, it has become an important staple for supermarkets, wholesalers, convenience stores and independent retailers a like. A driving factor in this growth is an increased interest in healthy eating, as peanut butter is a source of protein, fibre, vitamins, minerals and unsaturated fats.

Calv? Peanut Butter is produced by Unilever (http://www.unilever.co.uk/)and enjoys a loyal market in the Netherlands, where it has 98%grocery store distribution (supermarkets, convenience stores and independent retailers).The growth in UK peanut butter sales, combined with a growth in the world food market of 5.8% year on year to ?1.5 billion2, provides an ideal backdrop for Calv?s launch into the UK and Irish markets.

Calv? has been making peanut butter since 1948, and has proven itself not only in the Netherlands but in different cultures and countries including France, Spain, Italy, Turkey, the USA and China.

The distribution rights for Calv? products in the UK and Ireland are held by Pragmatic International Trading Ltd (http://pragmaticholdings.com/), led by Managing Director Toni van Eijden.

Toni grew up in the Netherlands and, like the majority of Dutch people, enjoyed Calv? Peanut Butter throughout his childhood and continues to love the taste to this day.

The peanut butter sector is growing because it fits in with modern lifestyles and is suitable for breakfast, lunch and as a snack. It appeals to customers of all ages, especially children and teens.

With consumers becoming more and more health-conscious, we at Pragmatic International Trading see the opportunity to offer retailers a healthy and great-tasting peanut butter. Not only is Calv? an excellent alternative to the current options, its flavour and quality advantage makes it a strong contender to become the UKs preferred peanut butter.

Calv? Peanut Butter is a firm favourite in the Netherlands and other countries around the world, and will be a hit in the UK too. We have tested it with British consumers and the feedback we have received has been very positive.

Pragmatic International Trading is offering three Calv? Peanut Butter varieties in the UK: Smooth, Crunchy and Light, which has 30% less fat than the other Calv? peanut butter spreads.

The jars are 350g, and come in trays of twelve. The retail sales price of the jars are ?2.35 for the Smooth spread and ?2.45 for the Crunchy and Light varieties.

Pragmatic International Tradings main UK warehouse is in Sandbach, Cheshire. The company aims to work with different retail channels and focuses on introducing a broad range of premium Dutch brands from world-class manufacturers such as Heinz, Unilever and Hak to the UK and Ireland.

The Calv? brand will be supported by public relations and social media campaigns during its launch in the UK and Ireland.

To contact Toni van Eijden, call 03330 124 864 or visit the Pragmatic International Trading website: http://pragmaticholdings.com/.