ASICS launches GEL- NIMBUS 18, Best selling cushioned running footwear

2024-12-27 11:03:10 Lifestyle

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Gurgaon, India| March 31st 2016
Improved Stability for Better Shock Absorbency and a Smoother Gait
ASICS will launch the newest model in its long-selling GEL-NIMBUS series, highly-regarded for its superior cushioning features. The GEL-NIMBUS 18 model will be introduced from early February throughout Japan at ASICS retail and online stores, sporting goods retailers. Manufacturer?s suggested retail price is 11,999 INR, and ASICS expects to sell approximately 13,000 pair in India in the first year after release.

The GEL-NIMBUS 18 model improves shock absorbency by renewing the location of GEL in the heel portion and GUIDANCE LINE, which promotes a smoother gait.
This model will be available globally for runners of all levels who seek cushioning, from recreational joggers to elite long-distance runners.

Features
○ A structure that improves shock absorbency and concentrates the body centre of gravity on GUIDANCE LINE

１：Improved heel contact stability
Improved stability from a rounded outer sole on the outer heel portion encourages smoother ground impact.

２： Angle of heel GEL
The model uses larger GEL implants in the forefoot and heel portions of the shoe. Angling the GEL portion in the outer heel improves cushioning while also lightening the weight of the GEL.
*about 8.5% weight reduction in comparing with the previous model（Men?s 27.0cm／half pair）

３：Advanced GUIDANCE LINE structure
By angling the outer sole on each side of the GUIDANCE LINE, the runner?s body centre of gravity is concentrated in the centre of the shoe. This contributes to a smoother gait

○ New Trusstic material with lightweight and more rigidity
It controls torsion to encourage more stable running.

○ Upper mesh using a three-dimension printing
With a supple mesh fabric that cradles the foot, the GEL-NIMBUS 18 was developed using a greater range of 3D printing to deliver a better fit.

○ Model specifications　

Model GEL-NIMBUS 18 GEL-NIMBUS 18 (4E)
Model number T600N (M)/ T650N (W) T602N
Price INR 11,999
Materials Upper: Body synthetic fibers (Russell structural), Reinforcing artificial leather
Outer sole: Rubber

○about「ＧＥＬ－ＮＩＭＢＵＳ」

GEL-NIMBUS is one of ASICS best selling long distance running shoe since 1999. This edition will be the 18th model of a series that has been praised by runners worldwide for its outstandingly comfortable cushioning structure. RUNNER?S WORLD - a well-established and runner?s favorite magazine -has repeatedly shared its enthusiasm for the shoe?s cushioning structure and comfortable fit. The magazine has been followed by many more in its positive opinion, as proves the different awards accorded to GEL-NIMBUS over the years, making it one of the most popular long distance running shoe around the world along with the GEL-KAYANO and the GT-2000 series.
The GEL-NIMBUS is designed with a different heel angle for impact with the ground and foot angle during running (pronation). The series was developed to be ideal for runners with neutral pronation, or heel nearly vertical with the ground at impact, and underpronation (supination), with heel angled outward. Runners with underpronation tend to feel greater shock upon contact with the ground.
The GEL-NIMBUS series focuses on the type of pronation, and cushioning is improved with the use of more GEL and thicker mid soles than other models.
For more information please call:
Srishti Juneja/ Neha Bajaj
9584300789/ 9811320201