Growing Popularity of Cosmeceutical Products Driving the Market

Consumers in Singapore are increasingly shifting their focus towards more natural cosmetic products as they have awareness about the presence of chemical ingredients in cosmetics products and the risks associated with them. The demand for natural cosmetic products is gaining impetus in the country due to rising awareness about chemicals used in cosmetics and innovative brands. Frequent and relevant product launches will keep increasing in the market, driven by rising beauty consciousness, mainly among the youth.

Cosmeceuticals are mainly referred to as cosmetic products with active biological ingredients, which have drug like or medical benefits. Anti-aging creams and moisturizers are some of the examples of cosmeceuticals used these days as personal care products. Anti-aging creams are rapidly gaining momentum as they are favoured by Singaporean consumers. These are among the fastest growing items in the personal care products as consumers increasingly prefer to maintain youthful appearance.

Our report, Singapore Cosmetic Market Forecast to 2020, covers extensive research and thorough analysis of the Singapore cosmetic market, presents forecasts of market trends and market growth. Moreover, many players are launching number of products under cosmeceuticals category. Demand is also expected to rise from the male section as these days many anti-ageing skincare products are specifically targeted at women. Most men are not accustomed to spend a lot of time caring for their skin and prefer using moisturizers with everything needed in it. Further in order to maintain the desire to look young, mens total spending on cosmetics have increased considerably, which is boosting the popularity of cosmeceutical products among mens as well.

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