Advanced Security Based Technology makes the Market of BYOD Security Dominant in North America

Bring your own device (BYOD) refers to computing devices such as smartphones and tablets that employees bring to the workplace on the secure corporate networks. These mobile devices are prone to viruses and other potential risks such as cyber attacks. BYOD security solutions protect such devices from security threats that can harm the intellectual property of the organization. Additionally, these security solutions aid employees to take optimum advantage of mobile devices to efficiently perform their tasks at convenient locations.

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The research report presents a detailed analysis of market drivers, restraints, and trends that will influence the growth of this market in the coming years. On the competitive stance, investment plans of leading industry players for improved BYOD security solutions are discussed herein. North America, Europe, Latin America, Asia Pacific, and the Middle East and Africa are the regional segments into which the BYOD security market is classified in this report.

In large corporations across the world, bring your own device (BYOD) is becoming the standard norm and allows employees the freedom to carry their own devices to other locations for work purposes. The usability of BYOD lies in its ability to enable access to organizational data in real-time, which makes a significant difference on business decision making. Thus, deployment of effective BYOD security solutions is needed to prevent unauthorized access to organizational data and information forgery of any type. In current times, smartphones and other mobile devices have become must-have devices, which allows employees to carry out work-related duties such as receiving and sending emails on the go. This helps in ensuring employee productivity regardless of their location. These practices, however, have a darker side of threatening the IT security of a company and placing its critical business system at risk. Hence, effective BYOD security solutions are needed to address these security threats.

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With respect to security threat to organizational information, not only malware but also the most innocuous seeming programs that employees access over secure enterprise networks pose a threat of information flow. These applications can transmit information to advertisers, read SMS messages, access contact lists, and even place packages on the phone. For such needs, mobile application management (MAM) solutions offer a higher degree of security over mobile device management (MDM). For such reasons, the BYOD security market is witnessing a paradigm shift towards adopting an app-centric MAM approach in place of the currently used MDM approach.

Nevertheless, some of the newer BYOD security solutions such as XenMobile by Citrix Systems Inc. feature a combination of MAM, MDM, and enterprise-grade productivity apps to serve an all-in-one purpose. High initial investments required for the deployment of these solutions are unaffordable for startups, which is significantly restraining the growth of this market. In addition, inadequate knowledge and technical complexities involved in resolving conflicts pertaining to the theft of BYOD devices are restraining the adoption of BYOD security solutions by enterprises.

Leading players in the market are investing in research and development in designing solutions with the goal to address the increasing number of security threats and lessen their impact. For instance, Fortinet Inc., one of the major players in the market recently detected 211G1 malware and developed advanced techniques in blocking this malware.

Other leading players in the market include:

> Citrix Systems, Inc
> International Business Machines (IBM) Corporation
> VMware Inc.
> MobileIron
> Good Technology Corporation

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