Gamification Market has emerged with Significant Growth Potential for Startup Companies

Gamification is the technique of using game thinking, game logics and game mechanics in the non-game contexts, this technique is used to solve many problems related to user. Gamification is applied in number of domains and the study on this technique is going on. Learning, timeliness, data quality and user engagement are some of the domains where gamification is used.

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Gamification techniques are important in number of activities such as rewarding people, customer loyalty, employee engagement and for studying employee dynamics. Firstly used badges and points with other virtual goods were not having long lasting effects in user engagement, thus in gamification they use techniques such as effective use of graphics, rewarding system and other attention grabbing techniques.

Gamification as a branding and promotional activity is rapidly immersing itself in today?s technically advanced world. By incorporating fun and elements of competition to a plain marketing strategy in the digital world, gamification techniques improve the saleability of a product or brand by making the sales strategy more appealing and engaging. Gamification techniques can easily develop an emotional connection with the audience, and thus lead to an improved customer loyalty for a brand in the long run. The techniques work, and the world of marketing and advertising is already exploiting the many obvious benefits of the gamification marketing model.

Analysts state that more than 70% of the world?s 2000 largest companies will employ gamification techniques through at least one gamified application by the end of this year. The overall gamification market will value more thanUS$5 billion by the end of 2018 and the market is expected to grow at enormous pace in the next four to five years, at an estimated CAGR of more than 60%.

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Some of gamification market?s key businesses include:

> Alive Mobile
> BigDoor
> Gamifier
> CloudCaptive
> Bunchball
> Gamify
> iActionable
> Badgeville
> Gamification Co. half Seroious

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