Salad Dressings and Mayonnaise Market Gains Impetus From Rising Demand For Fast Foods & Healthy Salads

The global salad dressings and mayonnaise market is gaining impetus from the rising health awareness among individuals. As people around the world become more informed about the benefits of healthy diet, the demand for salad dressings and mayonnaise will increase in response. In its report, titled Salad Dressings and Mayonnaise Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013  2019, Transparency Market Research (TMR) studies the various factors impacting the global market for salad dressings and mayonnaise. This is a comprehensive report compiled with the intent of updating stakeholders about the prevailing market dynamics and the markets growth trajectory between 2013 and 2019.

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Salad dressings include condiments such as sauces, cream, cheese, and nuts used to enhance the taste and appearance of salads. Mayonnaise, on the other hand, is a thick creamy sauce made from egg yolk, lemon juice, vinegar, and oil. It is used as a spread in sandwiches and condiment in salads. For the purpose of the study, the report segments the global salad dressings and mayonnaise market into potato salad toppings, liquid salad dressings, mayonnaise, low/reduced-calorie salad dressings, creamy salad toppings, and others.

The global market for salad dressings and mayonnaise is growing in response to the rising demand for soups, fast food, and salads globally. The market also capitalizes on the rising consumer awareness regarding the enhancement of the flavor of salads using these condiments. Apart from attractive packaging, the producers also leverage product innovation to earn a competitive edge in the market. While growth prospects in general will remain positive for the global salad dressings and mayonnaise market, stringent government regulations pertaining to labelling, manufacturing, and the food supply chain will hinder the markets growth to an extent.

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Nevertheless, over the reports forecast period, the salad dressings and mayonnaise market is likely to witness substantial expansion around the world. Growth in the food service industry and the retail sector will also fuel demand from the global salad dressings and mayonnaise market. Furthermore, the growing popularity of Mexican and Latin American food styles in fast casual and quick service restaurants will give a significant boost to the market.

To provide a comprehensive overview, the report also studies the competitive landscape of the global salad dressings and mayonnaise market. Some of the companies profiled in the report are Heinz, Mondelez International (Kraft Foods Group Inc.), Hellmanns, Inc., Frenchs Classic Mustard, Best Foods Mayonnaise, and Tostitos Salsa. Using SWOT analysis, the report studies the strengths, weaknesses, opportunities, and threats faced by these companies in detail.

The impact of Porters five forces on the markets overall dynamics is also studied in detail.

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