Channel V launches new youth fiction shows!

2026-08-24 08:06:44 Art & Entertainment

997

Brand New Show ?Mastaangi? & Season-2 of the iconic show ?Sadda Haq?

Mumbai January 2016: After redefining the youth entertainment on Indian television in the recent past with fiction shows like Sadda Haq, Dil Dosti Dance and Swim Team, Channel V is now all set to launch 2 new shows exclusively for the youth. Upcoming launches on 18th & 19th January include two brand new shows ? Mastaangi and Season 2 of the highly successful show Sadda Haq. The launches are backed by high decibel 360 degree marketing promotions across key markets and platforms, targeting the core audience.

Sadda Haq - S2 (Mon-Sat 6:30 pm) is set in a space research centre, a setup that has never been showcased on Indian television, where the lead female protagonist, Sanyukta, is a scientist working on Mission Mars 2020. The show retains the fundamental essence of Season 1[a girl in a man?s world] while taking the scale a notch higher.

Mastaangi (Mon?Sat 6:00 pm) is an interesting love story which transcends two lifetimes. Set on the backdrop of a college, this love story is unique. The lead protagonists? were soul mates in the past life but their love story comes to a tragic end with both of them dying an untimely death. They meet again in a new life only to uncover the mystery of their past life and rekindle their love once again.

Apart from these new shows Channel V?s teen crime show ?Gumrah?: End of Innocence (Sunday 7pm) and sports based romantic drama Swim Team (Mon-Fri 7 Pm) continue to be on air. All the new and current shows are available anytime on hotstar.

There are few more shows in the pipeline which are slated for launch in February and March 2016.

?Channel V has always made interesting shows exclusively for the youth audience of the country. The shows focus on anxieties and relationships of the young, consciously staying away from adult themes like post marital situations, hence the shows are well differentiated from the staple shows done by other GECs? says Kevin Vaz, Business head Channel V, Star India Pvt Ltd.

About Channel V

Reaching out to almost 40 million viewers every week in India, Channel V is the ultimate destination for youth entertainment in the country. Channel V has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV ? V Pop Stars, the soaring success of close to a decade for V Get Gorgeous, the launch of India?s first youth fiction, V Roomies and having 4 daily youth fictions to the hosting of India?s Biggest College Festival - VFest and execution of it?s subsequent annual installments, Channel V is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions. On July 1 2012, Channel V discontinued music programming altogether, marking a paradigm shift in the genre. Pursuing the endeavor of producing content that will build a loyal viewership, Channel V is aggressively pursuing content across various genres through fiction dailies and hard hitting studio formats that address crucial and undermined youth issues. The Channel began shows that truly explored the emotional conundrum that the youth face in today?s day and age. At the same time, the Channel also entertained the audience with shows such as Dare2Date- a hilarious dating reality show and Dil Dosti Dance- India?s first and only dance fiction show.

Continuing the legacy of being the pioneer in youth entertainment, the shows that are aired on the channel get themselves recognized by winning respected industry awards. Current Flagship fiction show Sadda Haq has won ?Best Youth Fiction Show? for 2 years in a row at ITA awards 2014 & 2015.

V strongly believes that mobile and digital is the next big thing and therefore as a brand it heavily invests in these platforms. With over 10 million unduplicated active users on Facebook, Channel V continues to gather more audience to engage with our online content. Innovation has been in the DNA of the brand and hence this year Channel V launched VithU ? A mobile app for safety. The app has 1 Mn+ downloads across android & iOS platform.

About STAR India:

STAR India has defined India's broadcast media for the last two decades and is today India?s largest media and entertainment Company.

The STAR India network comprises of more than forty channels in seven languages received by over 600 million viewers every week across India and 100 other countries. The network?s channel portfolio includes Channel [V], Life OK, Movies OK, Star Gold, Star World, Star Movies, Star Movies Action, Star World Premiere HD, FX, FOX Crime, Star Utsav and Star Plus, India's No. 1 General Entertainment Channel.

It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarna and Vijay.

Star India is a wholly owned subsidiary of 21st Century Fox.

For more information please log into www.startv.com