Second edition of MY FM Ke Rangrezz brings to a close with grandeur success

New Delhi, December 21st, 2015 ? MY FM concluded the second season of its initiative ?MY FM Ke Rangrezz?. The 2nd season saw huge response in all the cities, Rangrezz is a painting competition which was started by MY FM in 2014. Every year around the Children?s Day MY FM launches the initiative with the primary motive of imbibing good habits at a young age and thus shaping a better future.

This season?s theme was ?Personal Hygiene?. The initiative brought together lacs of school children, their parents & hundreds of schools & educated them about the importance of Personal Hygiene.About 1.5 Lakhs students from 400 schools participated across 17 cities. More than 3lakhs parents also signed a pledge card to maintain personal hygiene in their daily life and also teach their kids to follow it.

12 best painting from each of the 17 stations were picked and will be part of the annual MY FM calendar for the respective cities.

Talking about the campaign, Mr. Viplove Gupte, Chief Programming Officer said, ?Plans for a better future should be planned with the future. Rangrezz is our endeavour to pay back to the society. We initiated Rangrezz last year with a specific theme of ?Swachchh Bharat? where in we received tremendous response from the students, and schools. This year, with a new theme of ?Swachchh Hum Swasth Hum? we have covered over 400 schools and over 1 lakh 50 thousand students in our 17 cities. Personal Hygiene is the second most important habit that we wanted to propagate on Clean India.

The enthusiasm of respondents and their creativity is unparalleled. The kids have surpassed our expectation. The zeal, the glimmer of hope in their eyes, and their determination to win is noteworthy. We have decided to do this activity regularly, every year. Rangrezz in its season 2 is a much bigger, larger and is helping us share the message of personal hygiene. Chief Minister of our states are unveiling the winner pics.

Congratulating the winners of the competition, Mr. Harrish M Bhatia, Chief Operating Officer said, ?Weare glad to celebrate the achievements of the winners and wish heartiest congratulations to all the participants. We would also want to thank them for helping us in our endeavour to bring this change, their enthusiasm and determination was exemplary. Personal hygiene is the first step to good health and we believe these children will prove to be to great influencers in propagating this belief.?

About My FM: A pioneering brand in the radio space, 94.3 MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 17 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, 94.3 MY FM draws a keen focus on its brand philosophy of \'Jiyo Dil Se\', forging an emotional connect with its listeners while continually creating offerings to suit local tastes. Capitalizing on the strengths of the medium, MY FM has become India\'s leading Local FM Network backed by in-depth market understating and high listenership.

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