Growing Number of Subscriber Base Driving DTH Market

The DTH industry has been seeing a phenomenal growth over the past couple of years. The number of DTH subscribers has been continuously soaring in India because of superior quality of DTH services. DTH players were mostly concentrated in the rural areas where the cables Multiple System Operator (MSOs) have limited reach, but players got an entry to the urban markets in the early phases of digitization. Driven by digitization, the number of digital cable subscribers is also expected to rise, resulting into steep fall in the analogue cable households.

DTH is superior as compared to cable or any other broadcasting medium. As phase III and IV of digitization draws near, the battle will be closely contested by MSOs and DTH operators. In phase I and II, DTH operators managed to gain 20 to 30% of the subscriber base converting to digital. In the coming years the DTH subscriber base in the country is expected to reach around 85 Million by the end of 2020. As per our latest report on DTH industry, the Indian DTH market will grow at a CAGR of about 17% from 2015-2020 on the backdrop of its growing subscriber base in the country.

According to ?Indian DTH Market Outlook 2020?, the entry of new players is intensifying competition in the Indian DTH market, and this has led to a fall in installation prices and availability of a wide range of options for users. The decline in Set-Top Box (STB) prices has also made DTH services viable for the Indian users. Our report contains comprehensive information about DTH service providers in India, including an in-depth analysis of their strengths and weaknesses. It also covers information about various recharge payment modes, offered by the service providers, and their percentage share. The research also looks into the reasons for which incumbent players have been investing huge amounts of money in promotion and marketing of DTH services in the country.

The study highlights current industry trends like intensity of competitive rivalry, DTH advantage over traditional cable operators and growing profitability of DTH operators. The research report also sets light on market drivers like digitization of distributions, conditional access system, which could serve as a benchmark for the anticipated future growth of the Indian DTH market. Overall, the report aims to help clients recognize/identify factors which will drive the industry in the coming years.

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