Growing Do-It-Yourself (DIY) Practices Increase Take Home Sales of Professional Hair Care Products in Singapore

2024-11-08 04:23:00 Lifestyle

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Singapore Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)
Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others.The professional hair care product market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Singapore is estimated to reach $49.3m by 2020.
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Singapore is fully urbanized country. The hectic work schedules of people is hampering the number of salon visits, whereas the high humid climatic conditions of Singapore coupled with chemicals used in various services result in making the hair very frizzy and unmanageable for them. The rising internet usage and media is augmenting this trend, as various social media platforms and websites are providing awareness and training to perform hair care services such as coloring and styling at home, fueling the sales of DIY products.
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Hair shampoo & conditioner products hold the largest share in professional hair care product market in Singapore followed by coloring products. Growing fashion awareness especially among Singapore youth is poised to drive the professional hair coloring products market to grow at the highest CAGR, whereas perming and straightening products is estimated to witness sluggish growth.
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L?Oreal Group with its professional hair care brands such as L?Oreal Professionnel, Redken, ShuUmeura, Matrix, Pureology and Kerastase is the key player in Singapore. Wella Professional, Goldwell, Shiseidoand Hoyuare few of the major brands in Singapore. The competition is intense in Singapore due to presence of multiple brands and less number of salons to target. Established distribution network of major players either direct or through distributors in the country compounds the difficulty for market penetration.
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