Chinese Professional Hair Care Market to be driven by Increasing Incomes as well as Social Media penetration.

2024-11-07 12:44:34 Lifestyle

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China Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 - 2020)

Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others. The professional hair care product market has been segmented based on the product categories such as; coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Malaysia is estimated to reach $1132.0m by 2020.

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Rapid urbanisation, rising disposable incomes and increasing social media penetration in China has led to a strong demand for professional hair care products and services.Hairdressers use social media platforms such as Weibo to create beauty awareness and market the professional hair care brands they are affiliated with. China has been one of the biggest perming markets globally. High influence of K-Pop culture has created a robust demand for Korean and Japanese hot perm services. Perm creams and lotions and treatment products exhibit strong demand in the Chinese market.

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Shampoo, conditioners and treatment products hold the largest share in the Chinese professional hair care market followed closely by perming and straightening products. Coloring segment is estimated to exhibit the highest growth.

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L?Oreal Group is the leader of the Chinese professional hair care market followed closely by Procter and Gamble Co and Henkel Group. Chinese professional hair care market is highly fragmented owing to the presence of large number of domestic manufacturers. The presence of international brands is limited to luxury and premium salons. Domestic brands offer more value at lower price points and have captured majority of the market owing to wider distribution network and concentrated marketing efforts.

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? India Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 - 2020) http://industryarc.com/Report/7407/india-professional-hair-care-market-report.html

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