Domestic Manufacturing Key for Competitiveness in Brazilian Professional Hair Care Market

Brazil Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 - 2020)

Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others.The professional hair care product market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Brazil is estimated to reach $589.4 million by 2020.

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Unorganized hair salons form 85% of the total hair salons which predominantly cater to the middle class customers. Growth will primarily be driven by increased in purchases of cosmetics products by expanding middle class customers who account for 50% of the population in Brazil. Increasing awareness on the benefits of professional hair products has spurred the market for retail sales of professional hair products. Majority of the brands that are performing well in the Brazilian market have local production units .This is a very important factor to succeed in the market because of the high taxes levied on the cosmetic products which are imported resulting in higher prices compared to the local manufactured products.

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Shampoo & Conditioning products hold the largest share in professional hair care product market because of the high take home sales of the professional hair shampoos and conditioners in Brazil. Professional hair styling products market is estimated to grow at the highest CAGR, whereas perming and straightening would witness slowest growth.

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L?Oreal Group, featuring the top professional hair care brands in Brazil such as L?Oreal Professional and Kerastase is the market leader followed by AlfaparfGroup, Wella Professional, Schwarzkopf, ItallianHairtech and Keune are some of the other major players in the market. Use of organic ingredient laced shampoo and styling products is the new trend in the Brazilian hair product market with consumers and hairstylist showing keen interest in using these products. Companies with organic product lines are poised to increase their revenue substantially.

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