May 14, 2019, New Delhi, Dineout, India’s leading dining out and restaurant tech Solutions Company, today successfully concluded its IPL 2019 campaign – ‘Predict & Win’. Launched in the month of March 2019, the idea of the campaign was to leverage the cricket fever in India. The campaign attracted close to 42 lakh no of predictions and a whooping Rs.104 crore was given as cashbacks by Dineout.
Designed on the theme of ‘predict online and eat offline’, it focused on bringing people together during the cricket matches and encouraged them to dine out at their favourite restaurant. The campaign was a hit right from the start as it crossed Rs. 20 crore cashback to users with over 1 million predictions within 10 days of its launch.
Commenting on the success of the campaign, Ankit Mehrotra, Co-Founder & CEO, Dineout said, “Indians loves IPL and they love food too. We launched the campaign with a thought to combine both and give people reason to dine out more and enjoy the season without burning a hole in their pocket. We are happy that millions of diners chose to participate in ‘Predict & Win’ and enjoyed their favourite meals at their favourite restaurants. I would like to thank our restaurant partners too who helped us in providing unique experience to millions of diners who utilized their earnings and enjoyed matches with their loved ones. I would also like to congratulate the final winner of this contest and am sure he will enjoy the upcoming World Cup live!”
‘Predict & Win’ is a game on the Dineout app, where users choose their winning teams and predict scores to win Dineout earnings to save up to Rs. 900 on restaurant bills everyday.
Along with these interesting insights, Dineout also announced the winner of the ‘Predict & Win’ contest who ended up winning the grand prize of a trip to London powered by IXIGO to see World Cup matches. Going with the kind of response the campaign has received, Dineout will continue with ‘Predict & Win’ during the World Cup too, giving its customers to dine out more.
Dineout is India’s largest dining out platform, helping more than 17 million diners discover new restaurants, reserve table, and avail offers and discounts. Founded in 2012 by Ankit Mehrotra, Vivek Kapoor, Sahil Jain and Nikhil Bakshi, Dineout is the easiest way to discover the best restaurants in the city, save time & hassle by reserving a table in advance, enjoy best-in-the-industry F&B offers including 1+1 across Food, Drink & Buffets through Gourmet Passport, as well as earn cash back on every restaurant bill payment via Dineout Pay. dineout was acquired by Times Internet Limited in April 2014.