The Snaidero Group is one of the leading Italian manufacturer and distributor of fitted kitchens around the globe and has been committed to the production and installation of tailor-made luxury kitchen designs for the last 72 years.
Continuing the legacy to UAE, Snaidero UAE commenced operations in 2015, with the mission to bring the finest ‘Made-in-Italy’ contemporary kitchen designs to UAE homes.
The new exclusive Snaidero flagship showroom opened in the heart of Dubai is a fine recreation of Snaidero’s unique design style, providing a complete overview of its exclusive made-in-Italy kitchen design range. Dedicated to the kitchen design universe, this space is geared to both the retail and contract sectors and aimed at “top-end luxury-seeking” clients. Here, customers who want exclusive tailor-made solutions will delight in all that Snaidero has to offer with its well-established 72-year tradition of premium kitchens with cutting-edge designs.
And, as a location, it has chosen the Sheikh Zayed Road, one of the most beautiful thoroughfares in Dubai which is not only a motorway but also the longest road in the country. It starts in Al-Silah in the Emirate of Abu Dhabi and finishes at the border with Oman in the emirate of Ras-Al-Khaimah, running alongside the coastline of the Persian Gulf.
The new flagship store embodies Snaidero stylishness in 300 square meters of pure design and provides a complete overview of the product range in a curated and meticulously composed layout. Seven seminal projects from Snaidero’s lineup have been housed inside the showroom, including Ola20 and Idea – two kitchens which stem from the strong bond between Snaidero and Pininfarina and epitomise their fertile working partnership.
This flagship store is a showcase of excellence for both the retail and contract sector which is thriving in Dubai as a result of ongoing high-end residential development. One fine example of this is the project undertaken by Snaidero over the past few months in a building situated on the glitzy island of Palm Jumeirah where 60 upmarket apartments were fitted out with Snaidero kitchens.
Massimo Manelli, Chief Executive Officer of Snaidero, expressed his satisfaction about the project with these words: “For the Snaidero group Dubai promises to be a land brimming with tremendous opportunities. The factors that have contributed to our group’s success, turning us into a unique widely recognized brand, are a strong focus on standout designs loaded with inimitable elegance and marked by curated details as well as a reputation for high service standards. The brand-new Snaidero flagship store on the Sheikh Zayed Road in Dubai symbolizes our commitment to invest and to make our presence felt, affirming our leadership and contributing to maintain a position of excellence in an exclusive bracket where design, quality, and service are a vital prerequisite to success both in the retail and contract sector.”
After all, the interior-design market in the Arab Emirates is particularly receptive to importation and offers Italian enterprise excellent business opportunities which is why Snaidero has decided to reinforce its presence there, raising the visibility of its brand and the location.