New Delhi, 23rd January 2019: On the auspicious occasion of 70th Republic Day, MY FM brings a very unique initiative, ‘Aisa Desh Hai Apna’- an on-air tableau (Jhanki) of MY FM states across MY FM network. Aisa Desh Hai Apna’ will portray the distinct milieu, colors and vigorous aspects of MY FM states. The RJ’s will share interesting facts about each state with the listeners. MY FM is on aired in 7 states and across 30 cities in India.
‘Aisa Desh Hai Apna’ is an initiative by MY FM to make the young generation aware about the diversity and interesting facts about the country. This will not only state interesting facts about each guest state of the day but a grand culmination of R Day with selected content of each state will be played on-air.
The handpicked folk songs are interspersed through the day to give an absolute regional flavor. The activity will be hosted by the RJ’s of each state and will be on-aired from 21st January 2019 to 26th January 2019 on MY FM.
Apart from enjoying the songs and facts about states, the listeners will win a gift hamper signature souvenirs from each state through an on air contest weaved around the content.
Commenting on the initiative, Vinay Manek, National Programming Head, MY FM, said, “On the occasion of Republic Day, MY FM is harnessing its' talents and content across geographies where we have our footprints to bring a unique 'On Air series of audio tableau or 'jhankis' for our listeners to savour the flavour, sights and sounds of diversity India is synonymous with. This will take the listeners on a fun filled infotaining ride across the country, highlighting the fact we are so similar yet so different garnished with local flavour of music and bound by the spirit called India! ”.
About My FM
A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes