There may have been a time when small businesses could duck tech terminology, but those days are gone says the web developer behind Cloud Concepts, Oliver (Ollie) Brooke. [Choosing between software as a service (SAAS) and managed software as a service] is among the biggies, and opting for what seems like the simplest solution might not result in optimum outcomes.
Software as a service means just that. The client gets a program, and puts it to work. It could be payroll software, or it could be software used to design a website. The user has to find ways to get what he or she wants within the operating confines of a one-size-fits-all software scenario.
Managed software as a service means that the software is built, maintained, and managed just for you.
SAAS Has Advantages - and Disadvantages
The mass produced options offered in SAAS packages could be just the thing for your business - but not your website, says Mr Brooke. It depends on what the package does and what you want it to do. For example, if all you need is basic payroll software and your payroll needs are the same as those of most other businesses, then theres no need for customisability.
But, says Brooke, websites are different. Just because you can build a website doesnt mean that you should, especially if youre running a business. Using an expert to guide you and the decisions about what to put on your website is vital.
On-size-fits-all might present some minor inconveniences when youre just doing something routine like payroll - now imagine how cumbersome it gets when youre trying to express something unique like what your business can do for its customers.
Having a Website vs having a Website That Helps Your Clients
Brooke wont deny that you can have a website using SAAS products, but he says that just having a website isnt an end in itself. A lot of people see a website as a showcase for their businesses. Theyre wrong. A website shouldnt be a static exhibit and it isnt about you. Instead, it should work as a dynamic electronic entity that serves your clients.
SAAS websites are easy to spot, says Brooke. They get set up, and their owners, satisfied that they now have a website, leave it at that. Unfortunately, those websites become dead online real estate. Even supposing that clients or prospective clients find them, they wont necessarily find the information they need or be interested in supporting that business.
Small Businesspeople: One Entrepreneur, Many Hats
Those who have run their own small businesses know how many roles they need to learn. A small business owner must be willing to tackle functions that are performed by entire departments staffed with specialised personnel in larger businesses. And the business of doing business isnt getting any simpler.
Increasingly, business thinkers are pointing towards outsourcing as the way small companies can achieve excellence in areas outside their core businesses. You dont have to do it all yourself, says Brooke, in fact, you shouldnt try. Unless youre doing something thats absolutely bog standard, SAAS is for people who are still stuck in a rut where they try to do everything themselves. Why not spend more time on the things youre really good at, and get the rest done professionally? Your customers will notice the difference!
Cloud Concepts is a web development company serving clients across Australia. Its proprietor, leading web development expert [Ollie Brooke](https://cloudconcepts.com.au/about.html), is especially passionate about helping small and medium enterprises to market themselves online. Its where your customers are, he says.
If youd like to contact Ollie Brooke about website design, managed software or learn more about [Great Websites For Small Businesses](https://cloudconcepts.com.au/) visit his website. After all, its the best place to begin.
Syndicated by [Baxton Media](https://baxtonmedia.me/).