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City’s most pocket-friendly Drinks Exchange opens at Ambience Mall in Delhi

New Delhi, Wednesday, 8th August 2018: After the successful launch in Noida, Gurgaon, Pune and Bangalore, SMAAASH opens a new and innovative concept of Trading and Drinking with a bowling alley on the first floor of Ambience Mall, Vasant Kunj. It runs on the concept of a stock exchange where prices of drinks go up and down. Delhi Pub Exchange is the first sports bar with a bowling alley and also the biggest Twilight Bowling alley with 9 lanes in the city.

Designed to give you the feel of a real stock exchange, the features of the Pub include proprietary software and trading servers. The prices keep fluctuating based on the demand of the drink and are displayed on screens at all corners. That’s the reason prices are not put up on the menu for the drinks. We use technology to monitor this demand supply algorithm, so Delhi Pub Exchange offers an experience where you can monitor the price of your favorite drink and trade. To make it more accessible, one can place an order via a specially developed DPE app (Android and iOS) that lets you monitor prices and order in real time. Customers can compete with each other and the system to score the best prices on their choice of drinks. Customers can trade via an app or live at the venue.

Once every day, the market crashes as well, so customers can trade their favorite spirits and purchase at rock bottom prices. Trading then begins all over again from this new set base price. The pub is also lined with LCD screens, LED tickers and the legendary stock market 'gong', all of which add the 'traders' charm to this fun concept. The place offers the insane, unpredictable vibe of a stock market. The difference being that instead of betting on stocks, we bet on drinks!

Almost every Indian loves trading & Delhi Pub Exchange aims to create an environment where the customer always wins.DPE is a place where you can come daily after your hectic schedule to have drinks and relax and that will not cost you a lot. Think of it as happy hours where you control the prices of all the drinks any time.

The highlight is not just the drinks and enjoyable games that bring you delight but also the delectable dishes that are served to keep your belly content with the phenomenal flavors. The immaculate menu has a vast variety of lip smacking delicacies. Some of the must haves include the SMAAASH Pulled Chicken Pizza, the rich taste of the Dahi kebabs, & tandoori items dance on the palate with vigor! The menu is a paradise for oriental lovers with dishes like spring rolls, chilli potatoes and prawn sizzlers; even you can also compose your own Pasta here. The Pub Exchange concept is intended to enhance culinary experience as a whole. The dishes have been crafted with innovation; ‘Delhi Wala Chicken’ is an utmost specialty which is cooked with love and particularly packs a punch, one should not miss the dum chicken biryani as well!


Launched in 2012, SMAAASH is one of India's acclaimed gaming and entertainment centers that blend sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks (in Mumbai & Gurgaon)   

Contact Information

  • Name: Shilpi Srivastava

    Company: Crosshairs communications

    Telphone: ,

    Address: T: +91 11 46707026 | M: +91 9811389873| F: +91 11 46083214