The Revolutionary Breakthrough of the Aromatherapy Industry by ArOmis

2024-04-25 07:12:45 Health and Fitness

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With an expected growth of more than 8% between years 2017 and 2021, the global aromatherapy market has taken industrial trends by a storm. This prediction was brought forward by Technavio, one of the leading market research companies in the global sphere.

According to Technavio’s report, the categorization of the global aromatherapy market comprises of both aromatherapy consumables and equipment. Determination is made based on a geographical breakdown of the aromatherapy market by way of detailed analysis and market impact with key geographics including America, APAC, and EMEA.

When assessing the market driver behind the growth of the aromatherapy industry, acknowledgment has been placed toward the increase in use of aromatherapy products such as an essential oil nebulizer diffuser in the home environment.

The main application areas for aromatherapy in the home environment include aids to relax, sleep, enhance moods, as well as acting as reliefs to pain, flu, and cold. In analyzing the increase of usage of aromatherapy products in the home environment, it has been identified that the increase in demand for aromatherapy is due to the advantage of convenience, privacy, and costs associated with the enjoyment of it.

For example, the benefits associated with aromatherapy use at home through purchasing pure organic essential oils coupled with an aromatherapy diffuser when compared to a spa visit is significantly cheaper. Further, convenience as to time and privacy further enhances the appeal in the market growth of aromatherapy products being purchased for use at home.

As put by Tasneem Ali, Technavio’s lead analyst for health and wellness research,

“Some of the commonly used essential oils for aromatherapy at home include lavender that is used to relax and sleep better. It also soothes pains and speeds healing. Eucalyptus is used to clean and freshen the air and disinfect surfaces. Lemon is used as a mood enhancer. Therefore, with the increase in awareness about the use of aromatherapy for solving routine issues or problems, their demand for home usage is on the rise.”

Another market trend identifier is the increase in disposable income which has facilitated an increase in purchase power for aromatherapy products. This is due to the increase in urbanization of developing nations such as the United States of America, the United Kingdom, and Germany.

As a result of the increase in popularity of aromatherapy products, there has been an increase in market challenge due to the growing presence of counterfeit aromatherapy products such as fake essential oils or poor quality aromatherapy diffusers made of cheap plastics. One of the most adulterated aromatherapy products include fake lavender essential oils which contain synthetic compounds rather than being in a pure organic form.

Nevertheless, the global aromatherapy market has seen an increase in competing companies rivaling to gain prominence on a leading scale. With this massive growth potential and huge market interest in the years to come, the aromatherapy industry has seen mass attractions of high level investors waiting on an opportunity to invest to gain.

And with an increase of a mass market realizing the potential health benefits associated with aromatherapy, many consumers in the aromatherapy industry have started expanding purchases from their essential oil nebulizer diffuser to products such as an aromatherapy diffuser for car usage as well as aromatherapy diffuser parts and add-ons.

Appreciating the increasing trend of aromatherapy, leading aromatherapy brand ArOmis has identified significant interests in aromatherapy products such as car aromatherapy diffusers and essential oil nebulizer diffuser for both home and office use.

ArOmis is an aromatherapy business located in Boulder Colorado, USA, with the commitment of producing high quality certified organic essential oils that are 100% pure as well as manufacturing high-quality essential oil nebulizer diffuser purposed to deliver exceptional aromatherapy experiences.