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Mitsubishi Electric India Inaugurates Exclusive MEQ Hiroba -- a unique concept showroom for Air Conditioners

April, 2018: Mitsubishi Electric, a global leader in premium Air-conditioners, inaugurated an exclusive and unique ‘concept showroom’ for residential use, Air-conditioners at Rathna Fan House, 36/1, Rajabather Street, T. Nagar, Chennai, Tamil Nadu. This exclusive showroom is referred to as MEQ Hiroba, which offers the range of Mitsubishi Electric products with highly advanced technology, quality and durability at a sustainable cost.

Rathna Fan House is a retail pioneer in Chennai which was started way back in 1957 by Shri K. Sambasivam Iyer (known as Sri Mambalam Swamigal), Rathna Fan House diversified into the air conditioning business and introduced the Shop – in- shop concept in air conditioning industry for the first time. Rathna Fan House commands to be the one shop destination for all leading air conditioners brands with a market domination in Chennai. With delightful after sales service and immediate delivery to customers, Rathna Fan House intends to propose Mitsubishi Electric Quality to its customers through the new Hiroba. Mitsubishi Electric Quality (MEQ), measures the quality to give best experience in our products, services, partnership and people. Hiroba in Japanese means a public space for people to gather and MEQ Hiroba will be the platform where new technologies are announced.

Speaking of the MEQ Hiroba concept, Mr. Yozo Ito, Director and Business Unit Head of Air conditioners, Mitsubishi Electric India (MEI) said, “These are exclusive showrooms for display and sales of Mitsubishi Electric Air-Conditioning products to encourage the customers to have a touch and feel of Mitsubishi Electric products. This will help enhance the visibility of Mitsubishi Electric as premium Air-Conditioning brand. These exclusive showrooms will display the entire range of Mitsubishi Electric products which includes room air-conditioners, packaged air-conditioners, City Multi VRF systems and Jet Towels.”

Mr.Krishna Moorthy Chairman, Rathna Fan House said, “Mitsubishi Electric is a very old brand in the field of air conditioning and has always been the pioneer of quality. Rathna Fan House is an institution now and our aim is to delight the customers by our product and services. I am hopeful that the Japanese quality of Mitsubishi Electric will delight my customers and this association will go a long way in the common goal of providing better products and services”.

According to Mr. Neeraj Gupta General Manager- LE Division, Mitsubishi Electric India (MEI), “Many shoppers in India still prefer touch-and-feel and want to try out products before buying them. There is a whole set of customers that prefer to have someone walk them through the purchase process. MEQ Hiroba extends a unique experience as it provides the customers complete knowledge in the field of air conditioners. Also, we are committed to provide unparalleled consumer experience with a network of highly trained sales, service and maintenance through our strong dealer network. Now, for any issues with regards to air conditioners, customers can contact 1800 102 2626 and our service department will be available to resolve the problem in a short turnaround time.”

As of now, Mitsubishi Electric has opened more than 75 MEQ Hiroba(s) in India. Mitsubishi Electric Room Air-Conditioners have industry leading features like Anti- Allergy Enzyme Filter, Auto Restart, Eco- Friendly, Hi-CFM which gives quality, precise and fastest cooling.

Mitsubishi Electric India intends to launch several such exclusive showrooms across the country during this financial year as part of its initiative to build a larger footprint for its brand in India.

About Mitsubishi Electric In India (MEI) :

With over 90 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO:6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Embracing the spirit of its corporate statement, Changes for the Better, and its environmental statement, Eco Changes, Mitsubishi Electric endeavors to be a global, leading green company, enriching society with technology. The company recorded consolidated group sales of 4,238.6 billion yen (US$ 37.8 billion*) in the fiscal year ended March 31, 2017.

Mitsubishi Electric in India has grown to become a company offering a wide range of innovative and high-quality products for the Indian market. This includes products and solutions for Air Conditioners, Automotive Equipment, Elevators & Escalators, Factory Automation and Industrial Systems, Hydronics & Commercial Air Conditioners, Power Systems, Photovoltaic solutions, Semiconductor & Devices, Transportation Systems and Visual &Imaging.   

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