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Adi Mohini Mohan Kanjilal celebrate the Janmashtami festival on sarees and accessories

Janmashtami – the festival of the birth of Lord Krishna- eight incarnation of Lord Vishnu is round the corner. Although, the mood seems a little bit low, given the recent Supreme Court order on the height limit for the human pyramids and the age bar of the so-called ‘Govindas’, never the less, the festival brings in cheer, joy and happiness everywhere around.
One must be aware of the celebrations of Janmashtami or ‘Dahi Handi’ in Maharashtra, but the fact is that this particular festival is celebrated with much pomp and fervour in other countries too.
In North India, songs and dance mark the celebration of Janmashtami. At night the statue of Lord Krishna is bathed and placed in the cradle, which is rocked, amidst the blowing of conch shells and the ringing of bells. On Lord Krishna’s birthday in his birth place Mathura and Vrindavan people celebrate the occasion by performing Raas Leela or religious plays. This is done to recreate the magical incidents from the life of Krishna and commemorate his love for Radha. Raas Leela part also shows the flirtatious nature of Krishna’s youthful days. On this particular occasion Adi Mohini Mohan Kanjilal announce that huge disscounts on sarees and accessories and they added variety of sarees and accessories in their catalog .
Ammk sarees are famous for the special use of the printing techniques of cotton , batik and dabu. The organic dyes which are used, show up as vibrant color combinations on these saris. Tribal prints of trees, human figures, flowers, animals are popular motifs on the handloom sarees.

Ari embroidery, jaali or net embroidery in geometric or floral design is an attractive feature in AMMK sarees.

AMMK has a sericulture accounts as a major source of livelihood, are skilled weavers of hand-woven Tussar Silk Sarees. Hand spun and coloured with vegetable dyes, the fabrics that they produce are eco-friendly.

Left over silk from woven fabrics, is used to create designs on the main fabric and is a by-product of the need for variation in the weaves. A time-consuming arduous process, it has spawned a new breed of specialists in this subsidiary art, who have completely devoted themselves to this aspect in the making of the saree.

The woven Tussar Silk Saree has a coarse texture, is light on the body, airy and feels comfortable. However as a delicate fabric, it requires a little care and attention, with dry cleaning mostly recommended for the saree.

Innovative experiments have created attractive combinations and pleasing styles in a scintillating fusion of traditional and trendy. Picture some of these.

A variety of the Sari has Tussar silk or Dupion silk as the base fabric, with block, batik, or gold prints impressed upon them.

Designer sarees have embroidered patterns such as chikan, gota, saadi, kohra etc. on the borders and pallu.

Applique floral prints on the body of the fabric, embroidery patch work border, in contrasting colours are other novel themes.
They are stylish, appealing, and of course, refreshing. So, checkout the latest discounted items at

Contact Information

  • Name: Swarnali Kanjilal

    Company: Adi Mohini Mohan Kanjilal Marketing Pvt. Ltd.

    Telphone: 033 -225-70774 , +91 -8336905117

    Address: 79/2, Mahatma Gandhi Road, College Street Junction. Kolkata