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Large Consumer Base Encourages the Growth of Indian Coffee Chain Market

“Youth between the age of 18-35 years and students forms the majority of customer base”, Says RNCOS

According to a research report by RNCOS entitled, “Indian Coffee Chain market Outlook 2022”, the Coffee chain market is largely based on its young and mature adult’s consumer base. India has more than 50% of the population below the age of 25 years, and more than 65% of the population below the age of 65 years, which can be seen as a major growth driver for Indian coffee chain market.

Among young population, these coffee houses have become a popular "Hangout Zones", where these youngsters gather, sit, talk, date, read, gossip, discuss on topics, etc. over a cup of coffee. Changing trends in metro and upcoming tier 2 cities, observing that young professionals and students prefers to go outside and sit in coffee houses more often.

Another segment of the population includes mature adults, who aged between 35 to 65 years, are also the major contributing segment in the growth of coffee chain industry in India. This section of population includes working class, businessmen, women clubs, writers, etc. On the other hand, a small corporate meeting is one of the factors that bring corporate officials to these café outlets.

The physical environment is also an important influence in creating an image that manipulates customer behavior to choose a place. Noticeably, people visit these places to have some memorable experience and furthermore, it’s been observed that there is a direct connection between the physical environment and customer satisfaction. Major factors affecting the choice of consumer are layout accessibility, facility aesthetics, electronic equipments, cleanliness and seating comfort.

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.   

Contact Information

  • Name: Shushmul Maheshwari

    Company: RNCOS E-Services Pvt. Ltd.

    Telphone: 24700-24700-4224700 , 120-4224700

    Address: G-199
    Sector 63