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Bringing Tradition Back With The Launch of a Revolutionary Product

Sattu Organic Products launches its first FMCG brand "Sattuvita": The only sattu ready to mix product range in the market. Envisioned as a "Nutrition Initiative", the product line focuses on being a "healthy, wholesome and Nutritious” instant food, providing a healthier option to the regular soup and drink ready to mix offerings. “Pro Nutrition and therefore “Pro Life”, our goal is to position the brand as a healthy alternative to breakfast, snack & beverages category, that is easy to use.
The brand name has been inspired by the very fact that “sattu” is a “vitamin” & nutrition packed flour. “We are looking at building a strong distribution channel for our range of ready to mix drink & soup products which are made using the base product of sattu. Traditionally, popular flour in Bihar, Sattu is one of the most indigenous sources of natural minerals sources in India. A unique combination of Bengal gram, white peas and wheat has been used to create the sattu base flour for all sattuvita products. The addition of this indigenous flour has proved to raise the nutrition level of a simple snack category such as soup and drink by offering health benefits & nutrition to the end user”, says Prerna Mokha, Co-Founder, Sattu Organic Product. ”Our products are a natural source of rich Calcium, Iron and Dietary fiber. Furthermore, they are a good source of potassium & protein. Great care has been taken to ensure the raw materials are of the finest quality using GMO free products. This makes for the perfect snack food, pre or post workout meal or a great summer drink; as it’s traditionally had”, she adds.
Sattu has long been recognized as nutrition packed flour, which has many health benefits from muscle building, bone & teeth nutrition, regulating blood pressure, digestion and diabetes. Most importantly it has natural cooling properties for the body and combating heat stroke and dehydration, therefore is a popular drink served in various parts of north India during the summer months. However it has not been marketed as healthy flour, which is why many are not aware of the multiple health benefits of sattu. Benefits aside it's the perfect source of nutrition for vegans & vegetarians. In order to encourage consumers to add sattu in their daily diet the product range is a mix of some crowd-pleasing flavors for all age groups - Tomato, Mushroom and Hot & sour vegetable soups, where as the drink range has the perfect summer blends of minty lemon, Kesari mango and Dark chocolate caramel.
Sattuvita’s range of products are today available online on Amazon and Big basket, with MRPs ranging from Rs.145 to Rs.180 for a ready to mix sattu drink or soup pack. All packs include 4 sachets of single serves. We aim to continue doing extensive research and development in creating more snack options to be launched in future including Noodles, Cookies etc all of which will be done using sattu as our core ingredient. To increase the reach and availability we are in talks with other e-Commerce platforms and big box stores. As part of global outreach initiative we have further initiated talks to reach international markets in the Middle East, South Africa, Mauritius, US where the demand for health snack and vegan products is extensive. And to further this cause will be taking part in many upcoming international & national food exhibitions.

Notes to Editor - About Sattu Organic Products
A Start up incorporated in July 2015, Sattu Organic Products seeks to build sustainable and scalable, distribution business models aimed at products which are nutrition rich. The focus is on recreating existing snack & beverage options using the indigenous sattu flour, as it’s base product. The research & development of ready to use sattu products & process have been registered with the Indian Patent office and is patent pending. We hope to create more innovative food products keeping Pro-Nutrition as our key goal that ultimately adds value and benefit to the lives of our consumers.

Contact Information

  • Name: prerna mokha

    Company: Sattu Organic Products

    Telphone: -- , -