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With a passion for Beauty and cosmetic, Ahmedabad startup is changing the way to see Indian cosmetic market

The cultural capital of Gujarat is well-known for its culture and arts, but a Gujarati loves his festival and celebration moment. So while cities like Ahmedabad have their own thriving startup ecosystem, neighboring towns like Gandhinagar are getting equally competitive. Bindi Patel , the brain behind, is an energetic person from Gandhinagar. As a teenager, Bindi always had the urge to be independent and work from herself, rather than be dependent on his parents. She worked his way through college while pursing under-grad from Gandhinagar. Later she went to pursue his masters and worked for four years with a leading corporate.

In India, Bindi joined her family business, but was never satisfied doing “the regular stuff.” And then, entrepreneurship. Being the Cosmetic and wellness conscious during buying original and genuine product from the market and she was clear that she wanted her business to revolve around beauty, Cosmetic and wellness products by providing only branded and genuine products only. A business in the ecommerce segment did cross her mind, but then she doesn’t have the IT background and financial support for her idea. So people around her were surprised when she declared one of the leading construction company in Gandhinager and surprisingly her Idea was seed funded and technical assisted by one of the founder of Aawaass Buildcon Pvt limited Mr. Mahesh Patel and individual investor Mrs Kanchan Patel. Because we have all heard of selling books, clothes accessories and flowers online, but for Cosmetic product people only know Nykaa and purple only, so lot of gap has been seen in the market and targeting some unique brands like Ozone, Oshea, Dr Batra, Aarogyam, Azafran etc. which are not been sold through any platform but they have very good demand in Tier 2 and 3 cities

Bindi Patel:
Today Luckylips has already started building awareness through multiple marketing strategies and has more than 11000 unique visitors per month on its websites with total registered users of more than 11500 till date, having 6000 + product portfolio of different categories like hair care, skin care, personal care, cosmetics, availability of delivery Pin code in more than 9000 centers, To foster communication with the clients about new product launch, exciting offers and their queries, we are helping them through different social media platforms

The initial aim was to become a familiar face in the beauty segment; thus, gaining the trust of the audience and boosting sales in the first year of launch, We had this vision in mind since inception and it turned out to be even greater than our expectations, Over 3,000 users registered to become members of at the launch of the day, We are looking forward to sustain the growth of the brand in coming month and become one of the leading Beauty and cosmetic ecommerce website in India
Bindi is optimistic that in the next few years there will be a complete change in the way people shop and eCommerce is sure to play an important role in the whole space. “With increasing traffic and congestion on road, soon people would not want to visit website for trivial purchases,” believes Bindi. she also insists on supplying directly to the end consumers from brand and not from the merchant and shop owner that would want to sell the products.
Talking about the startup ecosystem in different cities, Bindi agrees that Bangalore would have been an ideal place to be in. But starting up in a city like Ahmedabad has its own advantages, like economy resources and quick support for one. She feels that if you have a good idea then most other factors cannot be a deterrent to your aspirations.
“Setting up a new business was a big challenge in itself. When you are funded and have to take care of every minor detail yourself, it can be quite a task,” explains Bindi. But she is not worried, because the joy of getting up each day to do something she likes, keeps her going. On a concluding note, she adds that, "I believe in what I do and always do things with sincerity and 100% dedication. The journey to becoming an owner of an ecommerce business was a hell of a ride.” Bindi wants to become a ecommerce renowned brand that sells the best branded cosmetics, beauty and wellness product.

Contact Information

  • Name: Bindi Patel

    Company: luckylips retail india pvt. ltd

    Telphone: +91-79-30127979 , +91-757881704

    C-501, Pramukh Exotica,
    Koba-Gandhinagar Highway,
    Kudasan, Gandhinagar,
    Gujarat (India) - 382421