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244

Mamaearth launches toxin-free prenatal and postnatal range for mothers

“On the eve of Mother’s day, Mamaearth, a Delhi based start-up for Mom and Baby care products launches Madesafe certified toxin-free mother care products”
· Mamaearth -Asia's 1st Madesafe certified brand, launches the most extensive range of toxin free products for mothers- body lotion, body wash, stretch marks crème, nipple butter etc

· Launched in December 2016, the company has successfully sold 20,000+ units of baby care products in first 5 months

· Shown a phenomenal growth rate at 40% month on month driven by new consumers and innovation


New Delhi: May 11, 2017: Mamaearth, a Delhi-based Mom & Baby care product startup by Honasa Consumer Pvt. Ltd., announces the launch of its extensive range of toxin-free pre-natal and post-natal mother-care products. The new mama range includes certified toxin free body lotion, body wash, stretch marks crème, nipple butter, Epsom bath salt, Hair fall control mask, depigmentation face mask and under eye creme.

Started by a couple Varun and Ghazal Alagh, in December 2016, the startup aspires to reduce parental stress by providing a range of safe, toxin free international standard products as solutions to solve various parental problems.

All the new Mamaearth products are currently available on Amazon and Nykaa in a price bracket of Rs 349 to 599.

On the launch, Ghazal Alagh, Co-founder of mamaearth said “Being a working women and a young mother, I understand the stress and the anxiety that a woman goes through during her pre and post natal phase. Studies prove that parental stress is second most important drive of child wellbeing. If a mother is not happy due to problems like pains, sore nipples, hair fall etc, that stress finally impacts the child as well. We at mamaearth believe that a happy mama makes for a happy family. Our new range helps resolve some of these issues, help reduce stress and provide her with the healthiest and safest solution so that she can continue to move on”.

Expressing his gratitude towards the consumer Varun Alagh, Co-founder of mamaearth said “We are very thankful to our consumer who believed in our products, made it a huge success and motivated us to launch our new range of products in Mom-care segment. After the initial success of the brand, we are now planning to extend our range from online to offline stores, and raise another round of funding very soon, to unlock the growth and drive top line by investing in marketing, innovation and organization.

Revealing his future plan for the company, Varun adds “The Company is planning to expand the business to other online and offline stores. We have started our offline expansion last month in Delhi NCR with chains like 98.4 degree pharmacies. Over the next quarter we will expand to the other top metros across premium pharmacy and baby stores”.

According to Nielsen Studies, The baby personal care & hygiene market in India is pegged at an almost 1.5 Bn USD dollar market, growing at a CAGR of 18%. Largely dominated by Johnson & Johnson, Mamaearth looks to gain the trust of the parents in India to grow this market further.

About mamaearth:

‘Honest’, ‘Natural’ and ‘Safe’ are the three qualities that define Honasa Consumer Pvt. Ltd. whose first brand ‘mamaearth’ was launched at Amazon launchpad in 2016. Started by a couple Varun and Ghazal Alagh, who are young parents themselves, the startup aspires to provide a range of safe, toxin free international standard products that includes certified toxin free body lotion, rash cream, hair-shampoo, body wash, diaper rash cream, massage oil, all natural bug spray and sunscreen lotion for babies in the 0-5 years age group. All products under the brand go through multiple testing processes including clinical dermatology testing in Europe to make sure they are high quality, global standard products. Apart from being safe as certified by external agency MadeSafe these products are also enriched with goodness of natural ingredients like Calendula Extract, Shea butter, Jojoba Oil to name a few. Mamaearth plans to provide safe natural solution to problems ranging from morning sickness to baby colic in future.
For more information, please check their website:
Link- http://mamaearth.in/  
 
 

Contact Information

  • Name: Ruchi Kumari

    Company:

    Telphone: , 9546456003

    Address:

    Email: ruchii.kumari@gmail.com