PressPlay TV Widens Its Reach – comes out with its iOS App for iPhone and Desktop/Web Browser Version

2025-04-15 07:25:09 Art & Entertainment

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New Delhi, April 24, 2016: PressPlay TV, India?s largest ?Online + Offline? Independent OTT (Over the Top) platform today announced the launch of its iOS App for iPhones & Desktop/Web browser version offering Hindi movies, TV shows, trending internet videos, news, sports, fashion, comedy and content from all other popular genres ? spanning across more than 50 channels available to stream over the internet.

Universal video streaming platform - The iOS app and the web version makes PressPlay TV a universal video streaming platform ?on and off line?. This not just increases the reach of PressPlay but per user engagement, especially with the desktop browser, the users are being encouraged to consume long form content like movies, TV shows etc. on their laptops or PCs. This opens up a whole new segment of users for PressPlay TV. The PressPlay TV Hotspot network, already 3000 (going to be 10,000 soon) strong, is engaging users across platforms.

An independent OTT Platform - PressPlay TV is one of the very few OTT platforms that are independent, unlike most that are promoted or have an allegiance to a content developer (Company or a media house). The PressPlay TV content bouquet is well spread out. The company is aggressively tying-up and getting into licensing arrangements with leading developers across genres to increase the depth of their offering - from large media houses & production houses to individual content developers, from news channels to stand-up comedians.

Superior experience - PressPlay TV wants to lead the ?Social feed? video segment and is the only one offering curated video content. A dedicated team curates the content to deliver an unmatched and convenient experience to the users. Every aspect of the user experience has been enhanced. Going beyond functionality the all-new PressPlay UI lends an aesthetic sophistication to the look and feel of the app. The users will be able to access the content of their choice faster and the app view will display a wider array of choices.

New Revenue streams - The PressPlay TV content is currently free at the hands of the consumer and is monetized by advertising. To further consolidate the position and further monetize the content the company will shortly introduce new revenue streams like SVoD (Subscription Video on Demand) and TVoD (Transaction Video on Demand). PressPlay plans to keep some content free to access for the user and some premium content ? Freemium. This will boost the revenues and yet keep the user base intact. The existing AVoD (Advertising Video on Demand) will also be reinforced with new advertising products.

About PressPlay TV (http://www.pressplaytv.in/)
PressPlay TV is a technology company redefining the way video content is consumed on smartphones/tablets in India. With a mission is to make high quality, curated and best-in-class video content easily accessible, anytime and anywhere, to consumers - across platform and devices, PressPlay offers free video content ?on and off - line? using a hybrid delivery model. Reflecting the true spirit of the ?Make in India? initiative, the well-traveled founders dug deep into their own hands-on experience and insights to customize and refine the PressPlay video delivery model especially for Indian conditions. Keeping in view that broadband speed is not consistent across various geographies, a mix of strategically placed PressPlay TV hot spots at malls, buses, railway platforms, coffee shops, trains and other high traffic areas along with online streaming over the internet (3G/4G) have been deployed to deliver uninterrupted high quality video content.

PressPlay's business model is advertising based. The company?s USP - viewer captivity and engagement offers very strong value for advertising other brands (other app companies, brands etc.). Another revenue stream for the company will be offering ?Premium content?. Freemium (Free+Premium content) is the way to go ahead, this model is especially suited for content-based companies like PressPlay. The SVoD (Subscription Video on Demand) & TVoD (Transaction Video on Demand) models will also be introduced shortly.

The company is backed by Sequoia Capital and is one of the fastest growing startups in India. The company has already raised $2.2 Million as seed funding, one of the highest in India from Sequoia Capital.
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For more information, please contact
Deepro Ganguly ? Head, Marketing & Communications - +91 9818222176; deepro@pressplaytv.in