Guest posting is an effective online marketing tool and it exposes companies to a wide range of potential target markets. Many online marketing companies believe that guest posting is all about reaching the biggest possible audience and having the widest outreach. But sometimes itís quality rather than quantity that counts. Globex Outreach, one of the fastest growing content marketing agencies in the world, recognises that certain companies benefit most from being on premium sites that reach a small, but potentially highly relevant, target market.
Companies that are specialised and have a limited audience or want to establish themselves as an authority in their field need to be highly selective when they guest post. Effective guest posting doesnít necessarily mean putting the message out everywhere, it often means getting the message out to the right audience on the right forum. It is about finding a balance between the size of the market and the credibility of the messenger.
Globex Outreach has seen that guest posting on premium sites not only builds brand awareness, it also builds brand respect and trustworthiness. Premium sites automatically lend their credibility to the guest post because the audience trusts the host site and they are willing to transfer that trust to the company that is guest posting on it. This form of online marketing can help businesses achieve better SEO rankings, improve their brand exposure and establish their company as an authority in its field, but only if the outreach company matches the brand with the right blogger.
Premium sites are extremely protective of their reputations and will only publish guest posts that are well written, factually correct and add value to their site. They are not going to risk their hard-earned reputation for a company that is not aligned with their values and ethos. Globex Outreach has a decade of experience in guest posting and knows how to find blogs that are perfectly aligned with the needs of their clients. They also have a large database of premium sites that they have spent years cultivating relationships with and that they can call on to post relevant content.
Guest Posting is an essential part of online marketing, but it only works if the guest posts are reaching the target audience and the blogs are relevant to the clientís business. Globex Outreach now offers guest posting on premium sites and helps clients get their message across with credibility.
Who is Globex Outreach?
US based blogger outreach company, Globex Outreach was founded in 2010 and works with hundreds of clients and agencies around the world on Link Building and Content Marketing campaigns to improve their online presence and increase traffic to their sites. Globex Outreach generates thousands of links per month for their clients and helps businesses reach their full potential and their clients include, Reload Marketing, Web.com, Rowe Digital, upclick, Click Intelligence and Youth Noise.
Organisation: Globex Outreach