3rd December, 2018, Mumbai- PrettySecrets, one of India’s leading fashion lingerie brand has recently opened its flagship store at Rajouri Garden, New Delhi. It’s the very first flagship store with an experiential set up at par with international brands, wherein the customers will get to experience PrettySecrets life in the store with the young and fun vibe.
With a sprawling space of 2000 sq ft. spread over 2 floors, this PrettySecrets store is designed to create personalized shopping experience for each of its customer. The store is well defined by its fanatical spaces, trial sessions for the customers and its friendly vibe.
The collection showcased in the store is dedicated towards redefining the basic wear and is designed for young, modern and bold women. The store offers fashionable yet comfortable mix of lingerie, nightwear, active wear and swimwear at a reasonable price starting with INR 399.
On the occasion of the launch Mr. Karan Behal, Founder & CEO, PrettySecrets (MTC Ecom Pvt Ltd.) said, “We are delighted with the launch of our first flagship store, expanding our path in retail segment. At PrettySecrets, we believe in offering the best to our customers and redefining the sector with a fresh approach. Through our stores, we aim to become the brand of choice furthermore provide flawless shopping experience to the customers.”
PrettySecrets founded by Karan Behal in 2011, is the fastest growing lingerie brands in India. The brand's portfolio consists of 1200+ products including lingerie, nightwear, activewear and swimwear. The products are unique due to their great fabric, quality, comfort coupled with uncompromising style and fashion aesthetics. PrettySecrets’ target group is from 18 - 35 years of age, young, stylish, confident, independent and has an uncompromising no-nonsense attitude. In a span of five years, PrettySecrets has raised multiple round of private equity investment from prominent investors. The brand has successfully launched 24 stores since April 2017 across 14 cities and our .com reach is 21000.