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JAXON LANE Launches the first Men's Hydorgel Face Mask called the the BRO MASK

San Francisco, CA (July 2018) Jaxon Lane, the new premium grooming brand on the block, is thrilled to announce the launch of the Bro MaskTM.

Using a science driven approach, Jaxon Lane developed the ingredient formulation for the 100% Hydrogel Bro MaskTM with a South Korean manufacturer specializing in medical grade skincare products.

I have always wanted my skin to look good but did not know how to go about it, said Alex Penfold, founder of Jaxon Lane. What started out with me dipping into my wifes Korean skin products developed into a mission to share and make quality skincare products for men.

Due to higher levels of testosterone, male skin is generally thicker, oilier and more acne prone than female skin. To address the uniqueness of male skin, the Bro MaskTM is made with hydrogel making it thicker than an average cotton sheet mask. This allows the mask to hold more liquid and stay moist longer, resulting in better hydration and absorption of active ingredients.

The Bro MaskTM is formulated with a proprietary combination of active ingredients scientifically proven to address problems common to men. The list includes Vitamin B3 for redness and acne, collagen for wrinkling, and plant extracts for soothing skin and reducing uneven skin tone. These active ingredients appear in higher concentration than is seen in typical face masks.

Jaxon Lanes Bro MaskTM is available on []( for $28.00. Each box contains 4 single use face masks



Jaxon Lane, founded in San Francisco, CA, is a premium grooming brand taking the best of Korean skincare and making it for the modern American man. Husband and wife team Alex Penfold and Jen Yu found a need in the mens grooming market for cutting edge Korean technology as Alex kept stealing Jens imported products to help with common male skin issues like blemishes, redness, and uneven skin tone. South Korea is the indisputable world leader in advanced skin care technology. However, Korean products are hard to come by, and often hard to understand for the American consumer. Jen is a data analytics expert in Silicon Valley, with a background in human physiology laboratory research. Alex is in the medical device industry and spends his days working alongside physicians in operating rooms.   

Contact Information

  • Name: Alex

    Company: JAXON LANE

    Telphone: -- , -

    Address: 2074 Mahuron Circle