Health and Wellness Driving Flavored Tea Industry

2024-04-25 04:22:26 Industry

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?The adoption of flavored tea due to growing health awareness of the consumers and the ongoing wellness trends will propel flavored tea industry, says RNCOS?

The production of tea in India has grown significantly owing to strong geographical indications, continuous innovation, heavy investments in tea processing units, augmented product mix etc.

The increasing awareness on health is promoting the consumption of tea such as green tea, flavored tea over black tea. Although black tea is dominating the tea industry space in the country, flavored tea industry is expected to increase its penetration while growing at a CAGR of around 15% during the period of 2017 to 2022 as per RNCOS analysis.

While highlighting the potential of this industry, Shushmul Maheshwari, CEO ? RNCOS said, ?The tea beverages market is growing at significant rate and this factor is supporting the growth of functional tea market. Although, at present black tea dominates the tea industry, flavored tea is emerging as the next big thing among the beverages.?

According to RNCOS, the flavored tea includes masala tea, cardamom tea, Lemon tea, earl grey tea etc. Consumers are becoming increasingly conscious about health issues and it has been playing a determining role in the choice of food products. The transition to health beverages and increasing adoption of healthy practices is driving the health beverage industry segment in the country.

Tea is the most widespread beverage across the world that is adored by all age groups. The demand for tea has registered a significant rise over the years. While the consumption of tea is increasing among the working population, flavored tea is emerging as a health beverage across all age group. Rising knowledge about wellness and health along with inclining expenditure on beverages has increased the number of consumers accepting flavored tea.

With more than a decade of experience in insurance industry, RNCOS can act as a potential growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your business flourish by studying the market dynamics, collating with you business and devising the right strategies.

Download the white paper from this link: http://rncos.viewpage.co/Indian-Flavored-Tea-Industry

Check Related REPORTS on: http://www.rncos.com/Food&Beverages.htm

ABOUT RNCOS

RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.