ShopClues foray in men’s fashion with BATON – First Exclusive footwear brand for Men

2024-04-18 10:26:47 Lifestyle

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Targeted at consumers in the age group of 18-35 years

? Products priced between Rs. 299 ? Rs. 499

? 3rd Exclusive Label from ShopClues

? Brand ensures Stringent Quality Measures

New Delhi, November 24, 2017: ShopClues, India?s first and largest online marketplace today announced its foray in men?s fashion with the launch of footwear brand BATON. As the 3rd Exclusive Label from ShopClues, BATON is targeted at the fashion conscious aspiring young consumers in the age group of 18-35 years. Priced between Rs.299 ?Rs.499, BATON?s range comprises of Casual Shoes, Formal shoes, Flip-flops and Sandals and has a five-point quality check under ShopClues Surety program.

With Fashion & Lifestyle segment constituting about 50% of ShopClues? revenue, BATON is poised to contribute around 20% of the GMV. According to Radhika Aggarwal, Co-Founder & CBO, ShopClues, ?The launch of BATON shows our commitment to nurture the growing fashion & lifestyle segment at ShopClues. We consistently innovate products of high quality at affordable price points for our key constituents in Tiers 2, 3 & 4 markets.?

BATON is the 3rd exclusive label post Home Berry (Home & D?cor) and MEIA (Workwear Fashion for Women).

About ShopClues:

Founded in 2011 and headquartered in Gurugram, ShopClues is the preferred e-commerce destination for Real India - Buyers and Sellers in Tier 2, 3 & 4 cities and beyond. With over - 100 million monthly visits, 28 million listed products, and 6,00,000 + merchants, ShopClues has taken local brands to a National level servicing more than 31,500 pin codes across India.

Spearheaded by Sanjay Sethi & Radhika Aggarwal, ShopClues (an Indian subsidiary of Clues Network Inc., a US Corporation) was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC Pte Ltd. Other investors include Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners.