Conversion rate optimization or CRO is known as the method of using analytical data to enhance specific metrics on websites. It is found that every website generally targets gaining new customers, obtaining additional downloads and registrations. Conversion rate optimization supposedly help to achieve these targets by helping the websites figure out the visitors’ needs while browsing websites and ensuring that they obtain it conveniently.
According to experts, it is important to keep conversion rate optimization at the core of the agenda while designing web pages or creating content. Optimizing the conversion rate is reportedly essential in making use of the traffic one has been able to generate. A study on the subject reveals that call to action (CTA), conversion funnel, multivariate and split testing, exit rate, average time on site, average page views, analytics and user testing are some of the terms that one has to know in regard to conversion rate optimization.
seo-is-war.com is an online blog which discusses topics related to SEO. Started by Daniel Morales, his blog represents an open source of information for anyone who thinks they may have something interesting to share. According to him, it is important to be completely confident when creating the conversion rate optimization strategy. He further added that a conversion plan can be a success only if one has the metrics and statistics to start with as it is not possible to know if the strategy has been a success or not without the required data to analyse the results.
A blog on the website reveals that having listed priorities is the best way to design the tests and that metric numbers should be recorded and checked. It gives further instructions such as, “when creating the tests, start by selecting something which is not very challenging to modify or replace and make sure to check that the analytical data of the webpage is being tracked correctly before starting the test. After sufficient data is collected, compare it against the original statistics. If the test was a success then focus on fine tuning and improving the optimization. Regardless of the outcome of the tests, it is important to consider optimization as a continuous process.” Tools such as CrazyEgg and Google Content Experiments are suggested by the site. For more information please visit http://seo-is-war.com/conversion-rate-optimization/
About seo-is-war.com : seo-is-war.com is an open source of information for anyone who thinks they may have something interesting to share regarding SEO related topics. Daniel Morales started the blog. He likes to push the rules and experiment with the latest blackhat techniques.
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