Rising Demand for Banana Chips Stimulate Indian Processed Banana Market

2024-04-21 12:04:04 Industry

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?Changing taste and preference of the consumer, increasing demand for healthy and nutritional food and government initiatives will thrive the processed Banana market?, Says RNCOS

According to a new research report by RNCOS entitled, ?Opportunities in Indian Banana Processing Outlook 2022?, the processed Banana market has gained huge popularity in past couple of years due to its attractive health benefits and convenience. The major growth drivers of the industry are strong government support, changing taste and preference of the consumer and high demand for healthy and nutritional product.

The processed Banana market in India is at a very nascent stage. About 90% of banana produced in India is consumed domestically as fresh fruit. Merely 10% is consumed in processed form. Banana chips are gaining wide acceptance in numerous households as a tasty snack food. Banana chips are prepared from two specific varieties viz. ?Mondan? and ?Nendram?. The chips are predominantly consumed by people in South India. It is being consumed as an alternative to potato chips. Banana chips contain large amounts of saturated fats and small amount of key nutrients in comparison to banana. MTR, Haldiram, Balaji and Bikaji are the key players in banana chips segment.

New technologies are being introduced to increase the production of Banana chips. It is consumed round the year by people of all age groups from all income segments. Thus, with the development of new technologies, efforts are also being made to improve the quality of Banana chips in order to attain high productivity and to ensure overall development.

In the recent years, Indian consumers have started preferring to buy processed Banana products rather than raw Banana. Consumers have gained confidence in Banana chips because they believe that in today?s busy life schedule, Banana chips are served as a snack or starter.

The acceptance of Banana chips by consumers has modernized Banana processing sector in India. With the rise in urbanization and increasing working women population, the demand of processed food has grown considerably in the country. Increasing consumption of hygienic Banana products and rising service class have catalysed the demand for more value-added Banana products. Also, increasing willingness and able to pay a premium for Banana products that is cleaner, safer and has other quality attributes by the consumers, provide ample of opportunities for new as well as existing players to expand in this segment of the market.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM880.htm

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.